Thanks to popular heroine Katniss Everdeen and a pair of sparring sisters, this year’s Thanksgiving weekend was the most lucrative on record. Hunger Games: Catching Fire continued to feed viewers’ appetite for action fare, love triangles, and watching Jennifer Lawrence drive both, earning an incredible $110 million over the five-day (Wednesday-Sunday) spread. Flying past Harry Potter and the Sorcerer’s Stone, which took in $82.4 million over the same period in 2001, Catching Fire is now the most successful film to have ever screened over the long Thanksgiving weekend.
Frozen, Catching Fire’s worthy challenger, set a record of its own these past several days. The Disney princess movie had the highest Thanksgiving opening of all time. It earned $93 million over Wednesday-Sunday night. Toy Story 2 previously held the record for most successful Thanksgiving debut, having opened to $80.1 million in 1999. Very loosely based on Hans Christian Andersen’s fairytale The Snow Queen (they both involve siblings and chilly Nordic weather), Frozen is now the top earner for Disney Animation Studios, way ahead of Tangled and that title’s 2010 Thanksgiving haul of $68.7 million.
It was mostly due to the efforts of the aforementioned, female-driven offerings that the holiday box office tallied out at $294 million, an uptick of 3 percent from last year’s $291 million. No other films came close to the weekend’s top two earners. In third place, Thor: The Dark World continued to do steady, if no longer stellar, business, drumming up $11 million in sales, a drop of 22 percent from last weekend. The Best Man Holiday took in $8.5 million, boosting its overall cume, after two-and-a-half weeks in theatres, to $63.4 million.
And then there are the rest of those films that had hoped to score big with a Turkey Day debut. None of them managed to lure audiences away from their tables and subsequent leftovers – or rather, from Catching Fire and Frozen. Homefront earned $9.8 million over the five-day period; Black Nativity, which was expected to lead the charge of smaller new releases, earned just $5 million; and Oldboy bombed with $1.25 million.
The Book Thief did fine business, clocking in at $4.85 million, though it’s unclear how successful the Nazi-era family film will continue to be in the weeks ahead. Philomena, which opened in 835 theatres, earned $4.6 million, with high expectations for further steady sales.
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