Audiences return in force for 'Paranormal Activity 2'

By Sarah Sluis

Bowing the week before Halloween, Paranormal Activity 2 debuted at $40.6 million, an exceptional open that proved it was not like Blair Witch 2, which flamed out in its second incarnation. With numbers like these, it's virtually assured there will be a third installment in the series. Who knows, Paranormal could be the next Saw. The majority of the movie's traction, however, came from midnight screenings late Thursday night and Friday, which comprised almost half of the weekend's total--a sign that this movie will fall quickly. The sequel to Paranormal Activity combined a heavy marketing campaign with a reported $3 million production budget, so Paramount will see a hefty return on its investment.

Jackass 3D, which exceeded the success of Paranormal 2 in its opening weekend, fell 57% in its second weekend. That still gives the movie $21.3 million, as well as a near-guarantee that it will top the $100 million mark within the next couple weeks.

Clint Eastwood's take on the supernatural, Hereafter, mixed adrenaline-filled action scenes (tsunami!) with tear-jerking moments (a boy loses his twin!). The formula earned $12 million in its first week of wide expansion. While that number was under some of Eastwood's more successful films, 80% of the audience was over 30, indicating that that film will have some staying power, since teens, not thirty-pluses, tend to turn out opening weekend.

Conviction, which expanded to just 55 theatres, went up 196%, giving it a two-week total of $444,000. Higher up on the list of specialty releases, Waiting for "Superman" kept steady, earning three-quarters of a million dollars for the second week in a row, for a five-week total of $3.7 million.

Financial crisis documentary Inside Job went up 98% to $170,000 as it more than doubled the number of theatres in its release. The Robert De Niro and Edward Norton drama Stone pulled in $361,000, a 57% increase from the previous week.

This Friday, Saw 3D will draw in Halloween audiences, Monsters will lure indie scare-seekers, and the Swedish-language The Girl Who Kicked the Hornet's Nest will begin a limited rollout.

Midnight screenings foreshadow solid weekend for 'Paranormal Activity 2'

By Sarah Sluis

A year after Paranormal Activity had audiences "demanding" the horror sensation come to their theatre, Paranormal Activity 2 will shoot into everyone's town, 3,216 to be exact. The sequel will face the same set of heightened expectations that left audiences disappointed with Blair Witch 2. FJI critic Ethan Alter was among those underwhelmed. By using an "enlarged canvas," he notes, the filmmakers took away some of the creepiness. For example, he points out that "the multiple-camera approach cuts down on the anticipatory tension created by the single point-of-view in the original." Still, the tremendous buzz and cachet of the original should drive viewers to the cinema. Indeed, the midnight screenings last night, totaling $6.3 million, breaking a record for an R-rated midnight opening. Let's see if the movie can carry that through the rest of the weekend.

After a promising opening weekend on just a few screens, Hereafter, which centers on more benevolent afterlife spirits, will expand to 2,181 theatres. Clint Eastwood's film will be the most fresh adult-oriented film in theatres this weekend, giving it an edge. Conviction, the true-life story of a woman who helped free her brother from prison, had a modest debut last week, but will expand to 55 locations.

A few specialty releases dot the schedule this weekend. WWE (World Wrestling Entertainment) showcases one of its stars, Paul "Big Show" Wight, in Knucklehead (6 theatres), a "witless exercise" about a "big doofus who enters the fight game," according to Hollywood Reporter critic Frank Scheck. Critic David Noh, on the other hand, generally liked Inhale (NY/LA), "that rare thriller with a mind and purpose." The suspenseful tale centers on a father trying to buy his daughter a lung in Mexico for transplanting in the United States, a process that involves him in criminal activity with numerous unsavory people.

On Monday, we'll see if Paranormal Activity 2 was able to keep up the pace it set with midnight screenings and unseat Jackass 3D, if Clint Eastwood will have another hit with Hereafter, and if any knuckleheads checked out their eponymous comedy.

'Jackass 3D' vaults to top with record-breaking $50 million debut

By Sarah Sluis

Audiences just couldn't get enough of Johnny Knoxville and Steve-O's self-injuring clowning in Jackass 3D. Their exploits, filmed in 3D, grossed $50 million, breaking the record for the highest opening for a
fall (Sept.-Oct.) release, previously held by Scary Movie. The first and second Jackass movies earned $22 million and $29 million, respectively, so the third film's opening represents a 66% boost. Attendance was up from the second film, but the biggest reason the movie scaled such heights was because of 3D surcharges: 92% of the film's earnings came from 3D screens.

Summit's comic book action-comedy Red made a strong debut in second place with $22.5 million. A slight male majority turned out for the movie, with 58% of the audience over 35. Though many of the leading characters are older (Bruce Willis, Morgan Freeman, Helen Mirren), their youthful, gun-toting ways still appealed to younger audiences.

Hereafter had the strongest specialty debut of the week, scoring a stunning $38,500 per location during its six-theatre rollout. Clint Eastwood fans are a force to be reckoned with, and Hereafter seems poised to approach (though not meet) the success of his 2008 film Gran Torino, which opened with a $45,000 per-screen average and finished with $148 million.

Audiences were not as excited by Conviction, which sees Hilary Swank playing yet another real-life woman in adverse circumstances. Releasing in 11 theatres, it had a comparatively soft debut with a $10,000 per-screen average. Last year's Amelia, starring Swank, was also a disappointment for Fox Searchlight (earning just $14 million in theatres), so Swank may have to come up with some new tricks in order to lure back audiences.

Finishing just outside of the top ten, N-Secure, a drama/romance centering on affluent black professionals, accrued $1.3 million. The million-plus opening is an impressive showing, especially from first-time distributor Bluff City Films.

A documentary espousing financially conservative views, I Want Your Money, opened to just $520 per screen in its rather large 537-screen release. The amount of screens in release likely exceeded interest, driving down its per-theatre earnings.

This Friday, Hereafter will move into wide release on over 2,000 screens, and Halloween horror movie fans can get a head start on their scares with Paranormal Activity 2.

'Jackass 3D' and 'Red' lead new releases

By Sarah Sluis

The antics of Steve-O and his masochistic bunch continue in Jackass 3D (3,081 theatres). 80% of the screens will be in 3D, which is expected to boost the film's opening weekend and make it a strong contender for first place. The first Jackass opened to $22 million and the sequel to $29 million, so the film should post a number in the $20 millions.

A "Retired, extremely dangerous" group of CIA agents take the sceen in Red (3,255 theatres). Helen Mirren, Bruce Willis, Morgan Freeman, John Malkovich and Mary-Louise Parker head up the cast. The action comedy centers on a retired CIA agent (Willis) who escapes an assassination attempt and tries to track down his killers. Adult males should comprise the majority of the audience. The success of this summer's The Expendables, which also featured adult "classic" action stars, has raised hopes for the movie's box-office potential. Critic Dana Stevens at Slate, however, was not impressed, sighing that Red "keeps up a steady, frantic barrage of bullets, blood, and wisecracks, but never manages to convince us that anyone involved�characters, actors, filmmakers or audience�is having any fun."

Two big studio films begin their platform releases today. Fox Searchlight's Conviction (11 theatres) stars Hilary Swank as Betty Anne Waters, a woman who went to law school in a successful attempt to free her brother, imprisioned for murder. Critic Kevin Lally enjoyed the movie but found it flawed: Conviction is "less remarkable than the story behind it, but it benefits from Tony Goldwyn's low-key direction and a very solid supporting cast."

Matt Damon re-teams with director Clint Eastwood in Hereafter (6 theatres), which centers on three characters' interest and connection to the afterlife. Damon stars as a psychic uncomfortable with his powers, Cecile de France portrays a woman who had a near-death experience in the Thailand tsunami, and a set of twins (Frankie/George McLaren) play a young English boy who lost his twin brother. Like many ensemble pieces, all three characters eventually meet. Critic Daniel Eagan had some quibbles with the film's script and sketchy depiction of the afterlife, among other things, but predicted that "audience reaction will be muted, but fans will still appreciate Eastwood's talent." Both Hereafter and Conviction have been mentioned as Oscar contenders at some point, but each film is currently tracking at 61% on Rotten Tomatoes, and based on critical reactions it seems safe to say they will each pick up, at most, a couple of ancillary nominations.

The anti-Obamacare, conservative documentary I Want Your Money will debut in 537 theatres, with Freestyle Releasing focusing on smaller markets, the Midwest, and the South. Most wide-releasing documentaries in the past few years (Michael Moore's projects, An Inconvenient Truth, etc.) have espoused liberal viewpoints, so it will be interesting to see if conservative audiences turn out as well, especially given the heated activity going on in the conservative realm, such as the Tea Party movement.

Releasing under the radar, N-Secure will bow in 483 theatres, primarily those that do well with Tyler Perry and other black-centered films. The suspense-melodrama centers on the romance and business dealings of a group of affluent black professionals.

Samson & Delilah, the tale of two young Aboriginal outcasts who find solace in each other, opens in New York City. The British black comedy Down Terrace will hit two theatres.

On Monday, I'll circle back to analyze the performance of Jackass 3D, Red, and see how Conviction and Hereafter set the stage for their expanding releases.