Box-office victory for 'Battle: Los Angeles'

By Sarah Sluis

Sometimes, you just can't go wrong with a mix of soldiers, explosions, and aliens. Though Battle: Los Angeles treads familiar ground, the sci-fi flick earned $36 million this weekend. The movie's television spots were particularly impressive, catching my usually impervious attention.

The animated lizard Western Rango held its ground, dipping 40% to $23 million, undoubtedly thanks to its positive reviews. Mars Needs Moms was not so lucky. The younger-skewing tale had a scathing reception. It finished with just $6.8 million. Considering the motion-capture film's $150 million budget, this is a huge loss, and I'm sure the big players involved want to hide under a rock on Mars just about now.

In a blow to supernatural romance projects everywhere, Red Riding Hood opened to a soft $14.1 million. Thought is performed better than last week's Beastly, which opened to $9.8 million, its haul was below expectations. I'm not too surprised. When Harry Potter hit, there were tons of fantasy books and movies that tried to capitalize on the series' success, but none of them measured up to the original. Supernatural romances do not seem to be the next blue-chip genre.

What is something of a blue-chip genre is the Bronte adaptation. Jane Eyre made a stunning debut with a $45,000 per-screen average in four theatres, helped along by Bronte fans and those looking for polished, awards-quality films. In anticipation of St. Patrick's Day, Kill the Irishman opened to a $31,000 per-screen average. The true-life mobster tale had positive reviews and a recognizable cast, including performances by Ray Stevenson, Val Kilmer, and Christopher Walken.

This Friday, three wide releases enter the mix: Sci-fi comedy Paul, action flick Limitless, and the law & order drama The Lincoln Lawyer.

MLK Weekend boosts 'Paul Blart,' 'Hotel for Dogs'

By Sarah Sluis

Schools, governments, and lucky company workers received the day off yesterday, and many chose to catch a matinee. Kid-themed Hotel for Dogs captured the elementary school crowd, and was the only film to have a "higher occupancy" rate on Monday than Sunday, earning $5.4 million on the holiday to

bring its four-day weekend gross to $22.5 million--a respectable fifth-place finish.

On Friday, I predicted teen audiences would go for comedy over horror, especially since horror flick The Unborn came out last week, and it turned out I was right. Paul Blart: Mall Cop Segwayed right to the top with $39 million, including healthy business on Monday, while My Bloody Valentine 3D came in third with $24.2 million, dampened by a lack of screens that forced some to view in 2D.

Sandwiched between the comedy and horror draws was Gran Torino, which dropped a mere 11% from last week (including Monday) to finish at $26.2 million. While Eastwood's film hasn't garnered as much awards season acclaim as, say, Million Dollar Baby, the movie has a solid 77% rating on Rotten Tomatoes (which draws in review-sensitive older women) and headliner Clint Eastwood, a star/director particularly popular with older males. Both have factored into the film's high attendance rates among older viewers.

Finishing just above Hotel for Dogs, B.I.G. biopic Notorious earned $24 million, along with the highest per-screen average of the top ten, a sign that distributors successfully targeted the release to draw in viewers. A quick search of New York City screenings, for example, revealed hourly showings at one Harlem theatre, as well as a multiplex far out in Brooklyn, not far from B.I.G.'s place of birth. The AMC Empire 25 on 42nd Street, in the heart of New York City, had thirteen showings of Notorious, while only nine of Paul Blart: Mall Cop. For urban teens who do not count the mythical "Manhattan Mall" as one of their hangouts, it's no wonder Biggie played better than an overweight security guard.

The next five releases, holdovers from last week, posted below-average drops in box office once the Monday boost was factored in. Defiance, the Daniel Craig, Nazis-in-the-woods film, expanded this week to a respectable $5,000 per screen, earning a $10.7 million gross. Bride Wars, The Unborn, and Marley & Me posted in the $7 to $10 million range, and underdog Slumdog Millionaire continued its run as a hanger-on in the top ten. Its $7.1 million bested the take of the vastly more expensive The Curious Case of Benjamin Button, which earned $6.6 million at the number eleven spot.

'Beverly Hills Chihuahua' engulfs 'Body of Lies'

By Sarah Sluis

As predicted, all four of the new releases made it into the top ten. Weakest link City of Ember ($3.2

million) just barely squeaked into the top ten, no doubt due
to the competition from competing family release and the number one film for the second week in a row,
Beverly Hills Chihuahua ($17.5 million).

Seemingly coming out of nowhere, this family film has benefited from two additional demographics: the Latino market, which sees movies at higher rates than Caucasians and African-Americans, and dog owners.  Not falling into any one of those categories myself, I only heard of this film weeks before its release--and then only through its utterly
befuddling trailer featuring no plot whatsoever, just a dog dance
revue.  However, in the grand tradition of Homeward Bound and
upcoming release Bolt, lost dog films are a surefire plot winner.

In a big hit to the star power of Leonardo DiCaprio, Russell Crowe, and Ridley Scott, Body of Lies ($13.1 million) came in below Chihuahua and Quarantine ($14.2 million).  Both Quarantine and Body of Lies address government conspiracy.  Funny, the LAPD's cover-up of a secret
zombie infestation was a bigger draw than the lies, deceit, and
bluffing of the CIA.

Appaloosa ($3.34 million) and The Duchess ($3.32 million) have also successfully expanded from limited to wide release.  Both
premiered four weeks ago, but Appaloosa went into wide release a week earlier, making its cumulative gross of $10.8 million double The Duchess' $5.6 million total.

The Express opened to a modest $4.7 million, in line with expectations.  Returning release Eagle Eye came it at #4 with $11 million, bringing its cumulative total up to $70.5 million, a boon for an action film release outside of summer--will it be able to hit the $100 million mark before it's pulled from the theatres? 

Nick & Norah's Infinite Playlist ($6.5 million) finished at #5, below Eagle Eye, and included a $12.50 contribution from the ticket I bought to see this short and sweet film.  It's a must-see for anyone young and living in New York, filming in all the go-to places, which were even more recognizable to me than that other big New York-centric movie, Sex and the City.  One late night scene took place in the deli up the street from our office (which makes great sandwiches), and others took place in Arlene's Grocery, Mercury Lounge, the Hudson River Park, Papaya King, and Veselka.  One of the film's big "stars" is a yellow Yugo, which made me realize I had even walked by the set of the film months ago and marveled at the weird, beat-up car.

The last mention on the top ten is Nights of Rodanthe ($4.6 million), which has quietly racked up a substantial $32.3 million in three weeks by below-average drops in its audience, down 37% this week.  While falling out of the top ten, Fireproof only dropped 20% this week to $3.1 million, and has made $16.9 million on a $.5 million budget.

Next week brings another four wide releases, so look for the box office preview on Friday.

Full box office results available here.