Latest 'Jackass' looks to unseat 'Gravity'

Jackass spinoff Bad Grandpa may finally have the popular heft to unseat Gravity this weekend, bringing the latter’s nearly month-long reign over the box office to a worthy end. It’s been quite a run for Alfonso Cuaron and co.: Gravity has earned $177 million domestically and close to $300 million worldwide. Business this weekend is expected to remain steady, if no longer stellar. Pundits predict a haul in the mid $20 million range, which would amount to a 25% downturn in sales.

Bad Grandpa, on the other hand, is reportedly on track to double its production value. The Borat-style comedy, in which Johnny Knoxville plays the titular geriatric pervert on an eventful roadtrip with his chip-off-the-ole’-block troublemaker grandson, was produced for approximately $15 million. Odds are the Jackass faithful will help carry the film to a $30 million opening weekend. As respectable a figure as that may sound, however, it nonetheless pales in comparison with the franchise’s last debut. Jackass: 3D , released in 2010, was buoyed by expensive 3D sales to earn a whopping $50 million its first weekend out of the gate (or should we say pen?).

Ridley Scott/Cormac McCarthy collaboration The Counselor, also bowing tonight, certainly has a fancier pedigree to its name, but the critical drubbing it’s received will most likely undercut its ability to perform, and certainly compete with wide-appeal Grandpa. Our Rex Roberts didn’t completely pan the film that attracted the likes of megawatt stars Brad Pitt, Michael Fassbender, Javier Bardem, Penelope Cruz, and Cameron Diaz, but neither did he place himself in the minority of lauders. “The Counselor isn’t a bad movie,” he wrote, “just a bombastic one.” Audiences aren’t expected to bang down the doors in their haste to view this exhibition of hubris (on multiple levels). Fox believes the movie will earn between $8 and $10 million.

On the other end of the critical spectrum, French film and Cannes Palme d’Or winner Blue Is the Warmest Color may reap the benefits of universal praise and a healthy dose of salacious controversy. Not only does the three-hour drama about a young woman and her intense relationship with a female artist carry with it an NC-17 rating, but the film’s two leading ladies and their director have been engaged in a very public media battle over who was or was not exploited during the movie’s graphic lesbian sex scenes. The most recent installment of the he-said she-said argument/publicity gambit took the form of an open letter by director Abdellatif Kechiche, in which he charged actress Lea Seydoux with making “opportunistic calculations.” It all seems a bit juvenile for such high-brow fare, but let’s see if the nonsense helps move tickets. Blue Is the Warmest Color opens in just four theaters tonight.

12 Years A Slave expands considerably this weekend, playing in 123 theaters. After it over-performed at 19 locations last weekend the historical drama is expected to only gain momentum. Its recent Gotham Award nominations probably won’t hurt its earning potential, either.

Could 'Prometheus' be this summer's biggest adult popcorn movie?

I'm not going to discount The Dark Knight Rises, but Prometheus looks like it could be this summer's best adult-oriented popcorn movie. Directed by Ridley Scott, the June 8th release is a kind of prequel to Alien, sharing some of the DNA from the series while not alluding directly to anything in Alien. As I understand it, the originality and strength of the script made those involved decide not to taint the project by giving it an Alien title, given the poor quality of some of the franchise's sequels.

In a superb bit of marketing, 20th Century Fox released a three-minute video of Guy Pearce hamming it up as overconfident businessman Peter Weyland. His character gives a TED (technology, entertainment, design) talk in 2023 (thirty years before the film itself is set). Weyland appears to rule over a Terminator-esque Skynet corporation that's creating artificial life forms. I'm a big proponent of studios using materials like this to develop awareness and knowledge without giving away more and more of the footage. After seeing The Hunger Games last night, which had no footage of the actual games in the promotional material, I can vouch for the success of this method. When you have fans who are going to obsessively pore over all the advance media released, it's nice to save them a few surprises for the actual feature.

 

The trailer for Prometheus itself is adrenaline-filled and looks like a nice mix of sci-fi, action, and horror. In the vein of Stargate or Jurassic Park, it pairs up old knowledge, via an archaeologist, with cutting-edge scientific advancements. Noomi Rapace (the original Girl with the Dragon Tattoo) plays an archaeologist who discovers multiple civilizations share the same "map," which she and others use to explore another planet. There they discover alien life forms. Surprise surprise, they aren't so friendly and welcoming after all. Idris Elba of "The Wire," Michael Fassbender (Shame) and Oscar winner Charlize Theron add considerable talent to the cast.

The "ancient text leads to modern quest" backstory that underpins the whole project has been used dozens of times before. In fact, using an ancient, mystical object for futuristic, sci-fi purposes is an iteration itself of adventure serials that focused more on discovering and battling for special objects rather than putting them to use. If what I've seen so far is half as good as the actual movie, I'm betting that Prometheus will be the strongest film in the franchise since Alien and Aliens.

Crowdsourcing & corporate underwriting: the future of indie film

By Sarah Sluis

Whatever the title of this post, I'm not trying to be snarky. I think it's kind of cool what Ridley Scott, Kevin Macdonald and LG are doing: requesting videos (http://www.youtube.com/lifeinaday) that users film on July 24th, which they will edit into a movie that will premiere at Sundance. It's clever, fun, and even makes me want to compose an entry. But. The very theme of the movie is LG's new slogan: "Life's good when..." This

project has a pre-determined tone. It's not really a documentary: it's more of a persuasion piece, where only segments supporting the message will make their way into the movie.

What's good about this venture is that it feels authentic. It's about a putting together a company with a lot of resources and filmmakers with a lot of talent in order to channel the voices of many people. It may support a specific theme, but it's not doing so in a way that feels icky or disingenuous. It's not as if BP tried to make a film about its efforts to protect endangered species and wildlife.

But the scope of this project is pretty unprecedented. In another world, LG would be the brand of television set characters turn on in a sitcom. Now, LG has a whole movie in which to brand itself, however gently. The choice of Sundance as the venue for its premiere not only situates the movie among the hip and cool, it also speaks to the financial realities of filmmaking. The budget of an indie movie is often similar to the budget of a commercial. Is it possible that good movies can come out of projects that have corporate underwriting? Or are art and commerce mutually exclusive? Will this movie be a ramped-up version of the "gift suites" that pop up in Sundance, or a movie that's not afraid to embrace whatever depressing or unwelcome realities contrast with the pleasure of when "life's good?" Also--is this film going to screen out of competition? The Sundance selection process is tough; is corporate underwriting just another way to jump the line?

I'm curious to see what comes out of the "Life in a Day" project. Will the producers be able to get enough submissions and talent to edit into a 90-minute film? In a way, LG has a lot of chutzpah for doing such a project, though the talents of Scott and Macdonald (State of Play, Last King of Scotland) will surely help.

In January 2011, we'll find out.

'Beverly Hills Chihuahua' engulfs 'Body of Lies'

By Sarah Sluis

As predicted, all four of the new releases made it into the top ten. Weakest link City of Ember ($3.2

million) just barely squeaked into the top ten, no doubt due
to the competition from competing family release and the number one film for the second week in a row,
Beverly Hills Chihuahua ($17.5 million).

Seemingly coming out of nowhere, this family film has benefited from two additional demographics: the Latino market, which sees movies at higher rates than Caucasians and African-Americans, and dog owners.  Not falling into any one of those categories myself, I only heard of this film weeks before its release--and then only through its utterly
befuddling trailer featuring no plot whatsoever, just a dog dance
revue.  However, in the grand tradition of Homeward Bound and
upcoming release Bolt, lost dog films are a surefire plot winner.

In a big hit to the star power of Leonardo DiCaprio, Russell Crowe, and Ridley Scott, Body of Lies ($13.1 million) came in below Chihuahua and Quarantine ($14.2 million).  Both Quarantine and Body of Lies address government conspiracy.  Funny, the LAPD's cover-up of a secret
zombie infestation was a bigger draw than the lies, deceit, and
bluffing of the CIA.

Appaloosa ($3.34 million) and The Duchess ($3.32 million) have also successfully expanded from limited to wide release.  Both
premiered four weeks ago, but Appaloosa went into wide release a week earlier, making its cumulative gross of $10.8 million double The Duchess' $5.6 million total.

The Express opened to a modest $4.7 million, in line with expectations.  Returning release Eagle Eye came it at #4 with $11 million, bringing its cumulative total up to $70.5 million, a boon for an action film release outside of summer--will it be able to hit the $100 million mark before it's pulled from the theatres? 

Nick & Norah's Infinite Playlist ($6.5 million) finished at #5, below Eagle Eye, and included a $12.50 contribution from the ticket I bought to see this short and sweet film.  It's a must-see for anyone young and living in New York, filming in all the go-to places, which were even more recognizable to me than that other big New York-centric movie, Sex and the City.  One late night scene took place in the deli up the street from our office (which makes great sandwiches), and others took place in Arlene's Grocery, Mercury Lounge, the Hudson River Park, Papaya King, and Veselka.  One of the film's big "stars" is a yellow Yugo, which made me realize I had even walked by the set of the film months ago and marveled at the weird, beat-up car.

The last mention on the top ten is Nights of Rodanthe ($4.6 million), which has quietly racked up a substantial $32.3 million in three weeks by below-average drops in its audience, down 37% this week.  While falling out of the top ten, Fireproof only dropped 20% this week to $3.1 million, and has made $16.9 million on a $.5 million budget.

Next week brings another four wide releases, so look for the box office preview on Friday.

Full box office results available here.