'Marley & Me' charms holiday audiences

By Sarah Sluis

When I expressed my skepticism over Marley & Me (a little too adorable-looking, don't you think?), a friend's mother, who had been hyping the film to me, asked if I was ever a dog owner. If I wasn't, she

said, I just wouldn't understand.

Considering the popularity of pooches among families--and that includes critics--PG-rated Marley & Me proved to be the most enticing option for families over the holiday weekend. The critical applause, included that of our reviewer Doris Toumarkine, who called Marley & Me "[P]erfect holiday entertainment. Families, dog lovers and even demanding breeds of filmgoers will adore it." These thumbs-ups helped pull the film to a $51 million finish, 30% more than the runner up, younger-skewing Bedtime Stories.

It makes sense: Marley & Me appealed to families with teen and adult children (my friend's family falling in that category), while Bedtime Stories targeted the narrower crowd that's still telling bedtime stories to each other. The dog-themed success, coupled with this year's earlier surprise smash, Beverly Hills Chihuahua, must be making studios scratch their heads looking around for another dog title to put into development. However, I chance that eventually there will be a burnout in pet pictures. January's kid-adventurer picture Hotel for Dogs might be the canary-in-a-coal-mine test to see if there's any dog-related viewing fatigue. After all, even playing fetch gets old after awhile.

Other family pleasers Yes Man, Seven Pounds, and The Tale of Despereaux, which finished 1-2-3 last week, moved down to fifth, sixth, and seventh, each dropping a similar amount from last week's open. As audiences see their second- and third-pick movies over the coming weeks, one might break ranks and rise above the others.

For adults, The Curious Case of Benjamin Button earned $39 million over the Christmas holiday, while Valkyrie made off with $30 million. Button's expected awards campaign should keep it in a top position in coming weeks, while Valkyrie dies off (just like the hero's Nazi coup!).

Among awards contenders, Revolutionary Road earned the most per-screen, bringing in a $64,000 per-screen average at each of its six locations for a total of $196,000. Waltz with Bashir, a Christmas day-opener set in Israel with special appeal to Jewish filmgoers, earned $10,240 per-screen across five locations, taking advantage of the informal Christmas day viewing tradition among Jews. Clint Eastwood's Gran Torino expanded to 84 locations, but kept its per-screen average at $29,048, bringing its cumulative total to $4.3 million. Frost/Nixon, Milk, and Slumdog Millionaire earned in the $7,000 per-screen range, a performance mitigated by being in a wider release and over a month old. Awards voters are a finicky bunch, but having your opinions reinforced by a wider audience certainly helps when it comes to statuette success.

Full box-office estimates available here.

'Max Payne' shoots down the competition, but 'Bees' has sting

By Sarah Sluis

Surprising those who predicted yet another videogame adaptation flop, Max Payne topped the box office with a respectable take of $18 million.  I still maintain that the number will drop precipitously next week, when the videogame fans dying the see the adaptation dry up, but the low-budget action film is well on its way to profitability.

Beverly Hills Chihuahua continued its dominance in the family-friendly market, pulling in $11.2 million. 
The big surprise, though, was The Secret Life of Bees, which came in at #3 with an $11.05 million while playing on less than 2,000 screens.  The film made more per screen (and thus played to more packed houses) than #1 release Max Payne.  The semi-limited release strategy will positively impact their returns in weeks to come.  I predict lower-than-average drops in their box-office take.

Below Bees, W. took in $10.5 million, an assertive amount that gives the film's naysayers little ammunition against the film.  The film attracted young, pro-Obama voters.  By debuting while our President is still in office, the biopic has broken from the norm.  Its success at the box office may encourage more biographies to be made while a figure still holds a position of influence and prominence.

Sex Drive debuted at #9 with $3.5 million, coming slightly under the $3.56 million take of competing (and sweeter) teen film Nick & Norah's Infinite Playlist.  The film's take was disappointing, making me believe the marketing department's release of the first ten minutes of the film may have been an act of desperation--or led teens already online to search for a torrent to illegally download the film.

Returning films Eagle Eye ($7.3 million), Body of Lies ($6.8 million), and Nights in Rodanthe ($2.6 million) all managed to post box-office drops below 50%, with Eagle Eye over $80 million and looking hopefully at $100 million.  Horror picture Quarantine, which debuted at #2 last week, dropped 55% to $6.3 million.

Next week will bring some big changes in the box office lineup.  Six wide releases, including teen draw High School Musical 3 and adult picture Changeling, will pack the box office, opting for the crowded October 24th weekend over October 31st, when the Friday Halloween holiday will undoubtedly draw audiences away from the box office as they seek their trick-or-treats elsewhere.

Full box office results here.

'Beverly Hills Chihuahua' engulfs 'Body of Lies'

By Sarah Sluis

As predicted, all four of the new releases made it into the top ten. Weakest link City of Ember ($3.2

million) just barely squeaked into the top ten, no doubt due
to the competition from competing family release and the number one film for the second week in a row,
Beverly Hills Chihuahua ($17.5 million).

Seemingly coming out of nowhere, this family film has benefited from two additional demographics: the Latino market, which sees movies at higher rates than Caucasians and African-Americans, and dog owners.  Not falling into any one of those categories myself, I only heard of this film weeks before its release--and then only through its utterly
befuddling trailer featuring no plot whatsoever, just a dog dance
revue.  However, in the grand tradition of Homeward Bound and
upcoming release Bolt, lost dog films are a surefire plot winner.

In a big hit to the star power of Leonardo DiCaprio, Russell Crowe, and Ridley Scott, Body of Lies ($13.1 million) came in below Chihuahua and Quarantine ($14.2 million).  Both Quarantine and Body of Lies address government conspiracy.  Funny, the LAPD's cover-up of a secret
zombie infestation was a bigger draw than the lies, deceit, and
bluffing of the CIA.

Appaloosa ($3.34 million) and The Duchess ($3.32 million) have also successfully expanded from limited to wide release.  Both
premiered four weeks ago, but Appaloosa went into wide release a week earlier, making its cumulative gross of $10.8 million double The Duchess' $5.6 million total.

The Express opened to a modest $4.7 million, in line with expectations.  Returning release Eagle Eye came it at #4 with $11 million, bringing its cumulative total up to $70.5 million, a boon for an action film release outside of summer--will it be able to hit the $100 million mark before it's pulled from the theatres? 

Nick & Norah's Infinite Playlist ($6.5 million) finished at #5, below Eagle Eye, and included a $12.50 contribution from the ticket I bought to see this short and sweet film.  It's a must-see for anyone young and living in New York, filming in all the go-to places, which were even more recognizable to me than that other big New York-centric movie, Sex and the City.  One late night scene took place in the deli up the street from our office (which makes great sandwiches), and others took place in Arlene's Grocery, Mercury Lounge, the Hudson River Park, Papaya King, and Veselka.  One of the film's big "stars" is a yellow Yugo, which made me realize I had even walked by the set of the film months ago and marveled at the weird, beat-up car.

The last mention on the top ten is Nights of Rodanthe ($4.6 million), which has quietly racked up a substantial $32.3 million in three weeks by below-average drops in its audience, down 37% this week.  While falling out of the top ten, Fireproof only dropped 20% this week to $3.1 million, and has made $16.9 million on a $.5 million budget.

Next week brings another four wide releases, so look for the box office preview on Friday.

Full box office results available here.