Monday, December 6, 2010

'Tangled' climbs to the top


By Sarah Sluis

As predicted, Disney's Tangled rose from second place to first in its second week. The Rapunzel retelling dipped 55% to $21.5 million, a strong hold given that last weekend had higher-than-average Tangled sweeping traffic because of post-Thanksgiving crowds. Harry Potter and the Deathly Hallows: Part I took a steeper dive, falling 65% to $16.7 million. Many Harry Potter fans presumably saw the film shortly after its release, while Tangled should play well to families throughout the holiday season.



The Warrior's Way, a hybrid of the Asian action and Western genres, with some supernatural enemies as a bonus, eked out $3 million its opening weekend, below an estimated $5 million opening. The genre amalgamation follows this summer's sci-fi/comic book/Western flop Jonah Hex, and the Warriors way aerial fighting (critical, sort of commercial) failure a decade before of another Western hybrid, Wild Wild West. Let it be known: The Western does not take kindly to genre mixing.



Just outside of the top ten, 127 Hours dipped 6% to $1.6 million as it increased the number of theatres showing the film by a third. Love and Other Drugs ($5.7 million) and Burlesque ($6.1 million), which both opened over the Thanksgiving holiday, fell in the 40% range. Thanks to the added holiday receipts, each of these films has each crossed the $20 million mark.



As prestige, awards-seeking movies make their end-of-the-year debuts, per-screen averages of specialty films have skyrocketed. Multiple films posted averages in the tens of thousands. Leading the Black swan natalie portman vincent cassel pack with the highest average of the week, Black Swan opened in 18 locations to a stunning $77,000 per-screen average. Another Oscar frontrunner, The King's Speech, in its second week, made a comfortable slide into a $55,000 per-screen average as it went from four to six theatres. All Good Things, the true-crime drama, tallied up $20,000 per screen at two locations, just ahead of I Love You, Phillip Morris, which averaged $18,000 per screen at six locations.



This Friday, Tangled will have some competition from The Chronicles of Narnia: The Voyage of the Dawn Treader, a former Disney franchise that has been passed to Fox. The Angelina Jolie-Johnny Depp smoldering thriller The Tourist will offer adults some fresh intrigue set in an exotic location, and another Oscar contender, The Fighter, will hit select theatres.



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