Monday, December 13, 2010

'The Fighter' has a knockout performance in a big week for little films


By Sarah Sluis

The holiday season usually brings a mix of delightful popcorn fare and heavy-hitting awards films. This week, at least, was a good week for tiny releases and a thoroughly mediocre one for wide releases.



Paramount's The Fighter debuted to $80,000 per screen in four theatres, the highest per-screen Fighter mark wahlberg average of the week. With a starry cast list that includes Christian Bale, Mark Wahlberg, Amy Adams, and Melissa Leo, this movie could do extremely well as it moves into wide release next week--the blue-collar subject could expand the audience beyond the rarefied world of Oscar films, and Adams should appeal to female audiences less excited about the boxing subject.



Black Swan has also proved itself to be a film with significant commercial potential. With only 90 theatres showing the ballet drama, the movie managed a sixth-place finish thanks to its $37,000 per-screen average. The Natalie Portman starrer has been called a horror film and drawn comparisons to Showgirls, and its arty melodrama has been a winning formula so far.



The King's Speech, which released a week before Black Swan, has been expanding more deliberately. Its per-screen average of $31,000 was close to Swan's, but only 19 theatres (up from 6) screened the historical, lightly comedic tale of King George's attempt to cure his stutter.



The Tempest had a stormy debut, earning $9,000 per screen on five screens. With Disney selling Miramax, this film appears to have been just as disconnected from marketing and publicity efforts as Prospera's island.



Both the wide releases this week underperformed. The bombastic Chronicles of Narnia: The Voyage of Dawn treader boat the Dawn Treader came in below expectations, with $24.5 million when a $30 million+ figure was expected. The family action film's broad strokes make it more comprehensible to foreign audiences, however, and the film earned three times more abroad than it did at home.



Angelina Jolie and Johnny Depp's beautiful, empty romantic thriller The Tourist racked up $17 million its opening weekend, a number that Dancing angelina jolie depp was also on the low side. International prospects for this film, set in Venice, are also considered to be rosier than its domestic outlook.



This Friday, Disney revives a cult sci-fi film with Tron: Legacy, CG/live-action mix Yogi Bear will entice family audiences, and James L. Brooks' rom-com How Do You Know will make its debut. Oscar-seeking Rabbit Hole will join the list of specialty releases, and The Fighter plans to fast expand its rollout, moving into a 2,000+ theatre release.



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