Monday, December 27, 2010

'Little Fockers,' 'True Grit' lead in lackluster holiday box office


By Sarah Sluis

Moviegoers over the holiday weekend may have turned out for Little Fockers and True Grit, but missing under the Christmas tree was that one big-ticket item: a blockbuster. Without Avatar, box office receipts went down 44% from last year. The year-end box office also showed a lack of originality: seven of the top ten films were adaptations, remakes, or sequels.



Little fockers
Little Fockers
, the second sequel to Meet the Parents, grabbed first place with $30.8 million. Including its midweek receipts, the comedy gathered up $45 million in less than a week. Audiences also showed excitement for True Grit, which came in second with $24.8 million and $36 million for the five-day holiday total.



Gulliver's Travels fell short, earning just $6.3 million in two days. The Jack Black riff on the classic novel opened on Christmas Day but failed to draw big audiences. A trio of films rated PG pulled in more audiences, like Tron: Legacy, which finished third with $19.1 million in its second weekend, fourth-place finished The Chronicles of Narnia: The Voyage of the Dawn Treader, which dipped just 11%, and Yogi Bear, which settled into fifth place its second week with $7.8 million.



The holiday weekend also gave specialty movies a chance to shine. The Fighter and Black Swan both finished in the top ten after weeks playing to limited audiences. The Fighter earned $7.6 million in sixth place and Black Swan finished ninth with$6.2 million. The King's Speech rose three spots from last week and landed just outside of the top ten with $4.5 million, though it's still in just 700 theatres.



Focus' Somewhere opened to a $17,000 per-screen average playing on seven screens. The animated Somewhere feature The Illusionist averaged $12,000 on three screens. Screen Gems' Country Strong had a soft $8,000 per-screen average on two screens. The studio will expand the drama in January but wanted to release it in 2010, perhaps for awards season reasons. According to a new metric on Rotten Tomatoes, the movie has audience approval in the 80% range, compared to just 20% positive among critics, so this movie could bring in crowds with positive word-of-mouth.




This coming week should see higher-than-average weekday receipts as people take time off and students enjoy winter breaks.



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