By Sarah Sluis
The (pre-)summer box office continued to heat up with this weekend's release of Thor. The comic book-based action extravaganza easily soared to $66 million, beyond timid estimates that put the movie at $50 million or so. Compared to Fast Five last weekend, Thor attracted a younger audience, but a less ethnic one. The car-centered sequel has a diverse cast, while Thor's comic book and swords-and-sandals elements made it popular among younger viewers.
Fast Five ran low on gas its second week, dropping 63% to $32.5 million. These kinds of drops are the price movies pay for opening at $86 million, however. With over $300 million worldwide in two weeks, I'm sure no one at Universal is complaining.
Romantic comedies Jumping the Broom and Something Borrowed both overperformed, coming in at $13.7 and $13.1 million, respectively. Jumping the Broom, centered on two African-American families, had an added boost from faith-based audiences. One of the executive producers, Bishop T.D. Jakes, heads a megachurch, and the leading lady reportedly finds love after embracing abstinence. Both films attracted audiences around 70% female.
This weekend was a bad one for specialty films, with no release posting over a $5,000 per-screen average. The moody "will-they-or-won't-they" cheating film, Last Night, opened to just a $3,200 per-screen average. Mel Gibson may unleash a tirade over the performance of The Beaver, which opened to a $4,700 per-screen average. There Be Dragons, a Spanish Civil War-themed thriller, did the best of the bunch, averaging $2,660 per screen but earning $689,000 by releasing on 259 screens.
This Friday, Bridesmaids leads in hype, promising a female version of The Hangover. Vampire horror flick Priest (3D) will feed horror fans and Will Ferrell will make a blip in the dark indie comedy Everything Must Go.
No comments:
Post a Comment