By Sarah Sluis
One sign of an incredibly successful franchise may be when the $90 million debut of its latest installment�the highest recorded so far in 2011�is considered unexceptional. That's the fate of Pirates of the Caribbean: On Stranger Tides. The first movie opened to $46 million, the second to $135 million, and the third to $115 million, and the fourth movie's $90 million haul is a sign that Captain Jack Sparrow no longer holds quite the same allure for American audiences. The same cannot be said across the high seas, where the movie has performed exceptionally well. With $256 million already in the bank overseas, Pirates is the kind of broad action movie that draws foreign moviegoers to the box office.
In second place, Bridesmaids held exceptionally well, dipping just 19% to $21 million. Even last year's megahit comedy The Hangover fell 27% in its opening weekend. If the female-driven comedy continues to hold its audience, it will perform on par with a movie that opened to $40 million, or even higher�this from a comedy that debuted with $26 million. In a marketplace so driven by first-week gross, Bridesmaids could easily end up topping $100 million, but it will take time and continued positive word-of-mouth.
Elsewhere in the top ten, horror mash-up Priest plummeted 70% to $4.6 million. Most of the other titles in the top ten, including Thor, Fast Five, and Jumping the Broom, averaged drops around 50%, making Bridesmaids' performance even more impressive.
Woody Allen should be celebrating, since Midnight in Paris averaged an incredible $96,500 in each of its six theatres, enough to launch the City of Light-set film to twelfth place. Since Allen can be a spotty filmmaker, fans responded to critics' positive reviews, coming out of the woodwork to catch one of his better films.
This Friday, The Hangover Part II will hit theatres. The comedy sequel has high levels of anticipation and awareness, so it will likely see blockbuster results. For a younger crowd, animated Kung Fu Panda 2 will take advantage of the three-day weekend, and Palme d'Or-winning The Tree of Life will grab arthouse audiences.
I really love to watch Disney movies, especially pirates of the Caribbean. It's great that they still made it to the box office. And Johnny Depp is always a great actor as he is.
ReplyDeleteWhile it was better than At World's End and had its moments, it was just sooo overstuffed with useless story lines. They could have cut the entire mermaid plot line out and I would haven't missed a thing. Same goes for the Spanish, I couldn't really figure out what their purpose in the film was. The mother/father conflict was under developed. But I found the first half pretty entertaining before it started to sputter through the second half.
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