Tuesday, February 18, 2014

'The Lego Movie' assembles boffo weekend figures

The Lego Movie enjoyed a stellar four days this President’s Day weekend. The animated film that’s a hit with both kids and adults earned a pretty darn awesome $63.5 million Friday-Monday. It grossed $50 million from the weekend alone, which tallies out to a slight 28 percent drop from last weekend. To compare, similar title The Lorax dipped 45 percent its second weekend in theatres.  The Lego Movie has earned $143.8 million to date.


AboutBlog
The rest of the weekend’s titles more or less stacked up as expected.  About Last Night landed just behind Lego with $25.7 million. This second consecutive hit (after Ride Along) for comedian Kevin Hart had the best opening for a rom-com since another Hart title, Think Like a Man, debuted to $33.6 million in 2012. Unsurprisingly, the majority of the film’s viewers were female (63 percent) and skewed older (57 percent were over the age of 30).


RoboCop failed to meet Sony’s initial projection of $35 million for the four-day spread. Instead, the sci-fi remake earned a slightly disappointing if still solid $21.7 million. Audiences were 62 percent male and 64 percent over the age of 25, and awarded the movie a CinemaScore rating of a B+. Odds are RoboCop will eventually bow out to the tune of $60 or $70 million.


Monuments
The Monuments Men made the Top 5 as predicted, though it took the No. 4 and not the No. 5 slot as many had expected. Men is now George Clooney’s most successful outing as a director, and it grossed $15.5 million over the past four days. The weekend’s earnings have bumped The Monuments Men’s cume to $44.2 million.


It was Endless Love that took the weekend’s No. 5 spot, earning $13.2 million. The vast majority of that four-day gross – over 56 percent of it – came from Valentine’s Day ticket sales, which means Love can now boast one of the most front-loaded openings over. Eighty percent of viewers who paid good money to watch pretty young things love, lust and, well, look pretty, were female, and 76 percent were under the age of 25. They generally liked what they saw, awarding the movie an A- CinemaScore grade. Endless Love’s heavily front-loaded debut, however, portends a steep drop in the weeks ahead.


WintersTale
But at least Love can say it enjoyed one good weekend, which is one more than fellow romance Winter’s Tale. The adaptation of Mark Helprin’s beloved and perhaps too sprawling novel was a categorical bomb with its $7.3 million debut. That figure landed Tale at No. 7, plunking it down behind enduring success Ride Along. Writer-producer-director Akiva Goldsman’s misfire will likely fade out within the next few weeks or so.



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