'The Lego Movie' assembles boffo weekend figures

The Lego Movie enjoyed a stellar four days this President’s Day weekend. The animated film that’s a hit with both kids and adults earned a pretty darn awesome $63.5 million Friday-Monday. It grossed $50 million from the weekend alone, which tallies out to a slight 28 percent drop from last weekend. To compare, similar title The Lorax dipped 45 percent its second weekend in theatres.  The Lego Movie has earned $143.8 million to date.

The rest of the weekend’s titles more or less stacked up as expected.  About Last Night landed just behind Lego with $25.7 million. This second consecutive hit (after Ride Along) for comedian Kevin Hart had the best opening for a rom-com since another Hart title, Think Like a Man, debuted to $33.6 million in 2012. Unsurprisingly, the majority of the film’s viewers were female (63 percent) and skewed older (57 percent were over the age of 30).

RoboCop failed to meet Sony’s initial projection of $35 million for the four-day spread. Instead, the sci-fi remake earned a slightly disappointing if still solid $21.7 million. Audiences were 62 percent male and 64 percent over the age of 25, and awarded the movie a CinemaScore rating of a B+. Odds are RoboCop will eventually bow out to the tune of $60 or $70 million.

The Monuments Men made the Top 5 as predicted, though it took the No. 4 and not the No. 5 slot as many had expected. Men is now George Clooney’s most successful outing as a director, and it grossed $15.5 million over the past four days. The weekend’s earnings have bumped The Monuments Men’s cume to $44.2 million.

It was Endless Love that took the weekend’s No. 5 spot, earning $13.2 million. The vast majority of that four-day gross – over 56 percent of it – came from Valentine’s Day ticket sales, which means Love can now boast one of the most front-loaded openings over. Eighty percent of viewers who paid good money to watch pretty young things love, lust and, well, look pretty, were female, and 76 percent were under the age of 25. They generally liked what they saw, awarding the movie an A- CinemaScore grade. Endless Love’s heavily front-loaded debut, however, portends a steep drop in the weeks ahead.

But at least Love can say it enjoyed one good weekend, which is one more than fellow romance Winter’s Tale. The adaptation of Mark Helprin’s beloved and perhaps too sprawling novel was a categorical bomb with its $7.3 million debut. That figure landed Tale at No. 7, plunking it down behind enduring success Ride Along. Writer-producer-director Akiva Goldsman’s misfire will likely fade out within the next few weeks or so.

Weekend box office to host battle of the remakes

As VH1 would say: I love the ‘80s. Or rather, Hollywood does, rolling out three remakes of films that were popular 30-odd years ago. Even with RoboCop, About Last Night, and Endless Love stacking the bill, however, general consensus has last weekend’s champion, The Lego Movie, once again taking first place.

About Last Night will likely land just behind Lego, with Sony predicting returns somewhere in the mid-20 millions. It’s a romance flick opening on Valentine’s Day, and one that boasts a marquee actor who has already proven his box-office worth with films like Think Like a Man and the recent hit Ride Along, Kevin Hart. Both of which factors have led some pundits to believe Sony’s expectations are a little low. Think Like A Man, for example, opened to $33.6 million in 2012. Chances are good About Last Night will meet, if not exceed, that bar.

RoboCop opened a few days ahead of the weekend this past Wednesday night. Sony had predicted a debut of roughly $35 million for the Wednesday-Monday spread, but RoboCop got off to a rough start on Wednesday night, raking in just $2.8 million. Granted, much of the country was battling poor weather conditions, but underwhelming reviews and diehard RoboCop fan skepticism (the new color of the hero’s suit and the soft PG-13 rating are two points of contention) do not bode well for a considerable uptick through the weekend. It’s more likely RoboCop will earn between $20 and $25 million.

The final 1980s remake, Endless Love, will surely benefit from opening on Hallmark’s National Date Night, or Valentine’s Day, today. Similar titles The Vow and Safe Haven fared pretty well over this same weekend the past two years, and their demographic, teenage girls, will likely help Love earn solid figures. Even given the film’s lack of headlining stars (The Vow had Rachel McAdams and Channing Tatum going for it) or recognizable name brand (Safe Haven was a Nicholas Sparks adaptation), eye-candy Alex Pettyfer and a tried-and-true star-crossed lovers storyline should nonetheless help Endless Love gross around $10 million.

Given Winter’s Tale cast – Colin Farrell, Russell Crowe and Jennifer Connelly – period setting, and heavily romantic plot, one would think the novel adaptation would be primed to easily beat Endless Love, if not the weekend’s other two new releases. Unfortunately, those stars about which Jessica Brown Findlay spoke so dreamily within the film have not aligned for its likely success. Director-writer-producer Akiva Goldsman’s labor of love has been almost universally panned, and there are many who believe the movie’s marketing has done a poor job explaining just what exactly the time-traveling tale is about. Returns should tally out to less than $10 million, which means Winter’s Tale will probably not crack the long weekend’s Top 5. Monuments Men should earn the No. 5 spot, dropping some 40 percent or so from last weekend to rake in $12 or $13 million.

Happy Valentine's Day!

 

‘Ride Along’ eases ahead of ‘Awkward’

As expected, the domestic box office turned in a series of soft numbers over this past, Super Bowl weekend. The top 12 films earned a combined $72.4 million – which, however, is still a small improvement over this same weekend last year. Clocking in at No. 1 yet again, Ride Along experienced a slight downturn of 42% to earn $12.3 million. The cop comedy has now raked in a little under $93 million in total, and has officially pulled up ahead of Kevin Hart’s last hit film, Think Like a Man, which grossed $91.5 million in 2012. This is the third weekend in a row Ride Along finished the weekend ahead of its competitors. Such a distinction has earned it a place among lucrative company: Gravity and The Hobbit: The Desolation of Smaug also reigned as kings of the box office for three or more consecutive weekends.

Speaking of royalty, the princess protagonists of Disney’s Frozen have yet to lose their appeal. The Mouse House released a sing-along version of its tenacious hit film, and the gambit paid off. Frozen climbed right back up the box-office charts to land at No. 2 this weekend, adding another $9.3 million to its staggering cume of $360+ million. It’s on track to out-gross Despicable Me 2 ($368.1 million) by mid-month.

That Awkward Moment will likely be on its way out by the time Frozen reaches the aforementioned benchmark. Moment marks the worst opening yet for a Zac Efron vehicle: The film debuted to $9 million. With an underwhelming Cinemascore rating of a “B” and less than laudatory reviews from the critics, That Awkward Moment will probably flame out to $20 million or so by the time it finishes up its theatrical run.

At No. 4, The Nut Job earned $7.6 million and crossed the $50 million mark on Sunday (we should have opted for a lively kids’ film over yesterday’s ho-hum football game, too). Lone Survivor just missed besting the animated caper, grossing $7.2 million and enjoying a box-office milestone of its own: The film has now earned $100 million. In fact, Survivor is the last 2013 release to do so, making it the 35^th movie in the past year to earn $100 million or more – a new box-office record.  The last year to have seen so many $100 million successes was 2009, when 32 movies earned the distinction.

Unfortunately, Labor Day’s distinction is not nearly so positive. The Jason Reitman romance had the worst opening of the weekend. Day bombed with $5.4 million. Technically speaking, the film’s debut is better than previous Reitman efforts Young Adult ($3.4 million) and Thank You for Smoking ($4.5 million), however, those films both had much smaller releases, opening in roughly half the number of theaters than Labor Day. Reitman’s contemporary David O. Russell, on the other hand, is in the midst of a career upswing. American Hustle is now the director’s most successful movie, beating Silver Linings Playbook with its current standing of $133.6 million.

Finally, Gravity added $2 million to its domestic cume of $264 million. Over half its earnings stemmed from IMAX screenings.

New buddy comedy could make things ‘Awkward’ for ‘Ride Along’

Super Bowl weekend is a notoriously slow period at the box office, and expectations for each of the two films opening wide today – That Awkward Moment and Labor Day – are muted.  Both movies target a female audience, with the one following a trio of Manhattan pals as they individually succumb to the women they had sworn off, and the other being an unapologetic and seemingly old-fashioned weepie romance. Distributors are surely figuring women are more likely than their male counterparts to go to the movies this weekend, though it remains to be seen whether either of the aforementioned conceits will prove appealing enough to lure even the most disinterested of female sports fans away from her TV and, really, Sunday’s main attraction: the commercials.

That Awkward Moment, opening in 2,809 theatres, is poised to do the better business of the two. As of this morning the comedy was tracking around $10-$15 million, which means it could finally displace Ride Along as king of the box office – or, just as plausibly, fall in line behind Ice Cube and Kevin Hart’s likable flick. It’ll be a tight race between the two bro-centric offerings.

With a slightly smaller release platform of 2,584 locations, Labor Day will likely land at the lower end of the fiscal spectrum. The film has failed to impress critics, whose accumulated pans have earned Jason Reitman’s latest offering a poor 32% rotten rating on Rotten Tomatoes. Pundits foresee a total weekend haul of around $6 million.

That leaves The Nut Job, Frozen and Lone Survivor to fall somewhere in between That Awkward Moment and Ride Along at the top, and Labor Day at the bottom of the list of the weekend’s highest-grossing films. The Nut Job managed to beat out b.o. darling Frozen last weekend, but Disney is going all-out diva – or rather, encouraging that mindset in its fan base – as of today: The studio is releasing a sing-along version of their animated hit. Considering Frozen’s soundtrack is the first since High School Musical 2 to spend at least three weeks at No. 1 on the Billboard charts, we’d call that a pretty savvy move. In which case, look for Lone Survivor to comfortably occupy the weekend box office’s No. 5 spot.

‘Ride Along’ to pull up ahead of ‘Jack Ryan’

Buddy cop comedy Ride Along, starring Ice Cube and comedian Kevin Hart, whose documentary Kevin Hart: Let Me Explain was one of the most successful docs of 2013, is poised to cut in front of the other guys and finish first this weekend. Jack Ryan: Shadow Recruit will likely be Ride’s fiercest competitor, although the spy reboot isn’t expected to put up much of a fight.

Ride Along follows a seasoned cop who tries to scare away his sister’s boyfriend by taking the wannabe policeman on a faux ride-along – which soon turns very and hilariously real. Pundits believe the film’s dual plots involving a romantic relationship and a budding bromance should appeal to audiences of both genders and help the film score big at the box-office. Expectations are hovering about $30 million for the long weekend. Interestingly, if Ride Along does earn the most money, this will be the third consecutive year a Universal film has come out on top over the MLK holiday.

Chris Pine is now the fourth actor to tackle the popular Tom Clancy character Jack Ryan. Alec Baldwin played him once and Harrison Ford played him twice in the ‘90s, while Ben Affleck made the most recent attempt to establish a Jack Ryan franchise with 2002’s The Sum of All Fears. Is Chris Pine finally the guy to make a Bourne-like success of Ryan? Unclear. The film has gotten mixed though not terrible reviews, with many critics adopting an ambivalent attitude: Competent enough, but we’ve seen it before. Shadow Recruit opens in 3,387 theatres to Ride Along’s 2,662, but even with a potentially larger audience base, the movie is only expected to gross somewhere in the high-teens.

2013 saw a number of high returns for horror films, and Devil’s Due may be looking to continue that momentum. Unfortunately, the movie’s found-footage conceit, once a popular device, seems to be wearing thin with viewers. Paranormal Activity: The Marked Ones also featured spooky video and yet it failed to match the figures of past Paranormal Activity movies, opening to just $18 million, a new franchise low. Devil’s Due doesn’t have a similarly recognizable name, or cast (although fans of TV show “Friday Night Lights” will be excited to see Matt Saracen up on the big screen), in which case, the film will likely clock in between $10 and $15 million.

Animated kids’ comedy The Nut Job is the last new release opening wide this weekend. Comparisons to Disney’s winter behemoth Frozen are inevitable, although the latter continues to hold remarkably strong. The nutty squirrel caper may have novelty on its side, but Frozen has the enduring appeal of Idina Menzel. The princess musical will likely out-earn Job, which isn’t expected to gross more than $20 million or so.

Lastly, several Academy Award nominees are getting their pre-Oscars re-release this weekend, to the delight of those intent on seeing each of the nine Best Picture contenders before the March 2 telecast. Technically, Captain Phillips is already two days into its theatrical return, having opened in 903 theatres on Wednesday. Favorites Gravity and 12 Years a Slave will screen in 944 and 761 locations, respectively.