'The Lego Movie' assembles boffo weekend figures

The Lego Movie enjoyed a stellar four days this President’s Day weekend. The animated film that’s a hit with both kids and adults earned a pretty darn awesome $63.5 million Friday-Monday. It grossed $50 million from the weekend alone, which tallies out to a slight 28 percent drop from last weekend. To compare, similar title The Lorax dipped 45 percent its second weekend in theatres.  The Lego Movie has earned $143.8 million to date.

The rest of the weekend’s titles more or less stacked up as expected.  About Last Night landed just behind Lego with $25.7 million. This second consecutive hit (after Ride Along) for comedian Kevin Hart had the best opening for a rom-com since another Hart title, Think Like a Man, debuted to $33.6 million in 2012. Unsurprisingly, the majority of the film’s viewers were female (63 percent) and skewed older (57 percent were over the age of 30).

RoboCop failed to meet Sony’s initial projection of $35 million for the four-day spread. Instead, the sci-fi remake earned a slightly disappointing if still solid $21.7 million. Audiences were 62 percent male and 64 percent over the age of 25, and awarded the movie a CinemaScore rating of a B+. Odds are RoboCop will eventually bow out to the tune of $60 or $70 million.

The Monuments Men made the Top 5 as predicted, though it took the No. 4 and not the No. 5 slot as many had expected. Men is now George Clooney’s most successful outing as a director, and it grossed $15.5 million over the past four days. The weekend’s earnings have bumped The Monuments Men’s cume to $44.2 million.

It was Endless Love that took the weekend’s No. 5 spot, earning $13.2 million. The vast majority of that four-day gross – over 56 percent of it – came from Valentine’s Day ticket sales, which means Love can now boast one of the most front-loaded openings over. Eighty percent of viewers who paid good money to watch pretty young things love, lust and, well, look pretty, were female, and 76 percent were under the age of 25. They generally liked what they saw, awarding the movie an A- CinemaScore grade. Endless Love’s heavily front-loaded debut, however, portends a steep drop in the weeks ahead.

But at least Love can say it enjoyed one good weekend, which is one more than fellow romance Winter’s Tale. The adaptation of Mark Helprin’s beloved and perhaps too sprawling novel was a categorical bomb with its $7.3 million debut. That figure landed Tale at No. 7, plunking it down behind enduring success Ride Along. Writer-producer-director Akiva Goldsman’s misfire will likely fade out within the next few weeks or so.

Weekend box office to host battle of the remakes

As VH1 would say: I love the ‘80s. Or rather, Hollywood does, rolling out three remakes of films that were popular 30-odd years ago. Even with RoboCop, About Last Night, and Endless Love stacking the bill, however, general consensus has last weekend’s champion, The Lego Movie, once again taking first place.

About Last Night will likely land just behind Lego, with Sony predicting returns somewhere in the mid-20 millions. It’s a romance flick opening on Valentine’s Day, and one that boasts a marquee actor who has already proven his box-office worth with films like Think Like a Man and the recent hit Ride Along, Kevin Hart. Both of which factors have led some pundits to believe Sony’s expectations are a little low. Think Like A Man, for example, opened to $33.6 million in 2012. Chances are good About Last Night will meet, if not exceed, that bar.

RoboCop opened a few days ahead of the weekend this past Wednesday night. Sony had predicted a debut of roughly $35 million for the Wednesday-Monday spread, but RoboCop got off to a rough start on Wednesday night, raking in just $2.8 million. Granted, much of the country was battling poor weather conditions, but underwhelming reviews and diehard RoboCop fan skepticism (the new color of the hero’s suit and the soft PG-13 rating are two points of contention) do not bode well for a considerable uptick through the weekend. It’s more likely RoboCop will earn between $20 and $25 million.

The final 1980s remake, Endless Love, will surely benefit from opening on Hallmark’s National Date Night, or Valentine’s Day, today. Similar titles The Vow and Safe Haven fared pretty well over this same weekend the past two years, and their demographic, teenage girls, will likely help Love earn solid figures. Even given the film’s lack of headlining stars (The Vow had Rachel McAdams and Channing Tatum going for it) or recognizable name brand (Safe Haven was a Nicholas Sparks adaptation), eye-candy Alex Pettyfer and a tried-and-true star-crossed lovers storyline should nonetheless help Endless Love gross around $10 million.

Given Winter’s Tale cast – Colin Farrell, Russell Crowe and Jennifer Connelly – period setting, and heavily romantic plot, one would think the novel adaptation would be primed to easily beat Endless Love, if not the weekend’s other two new releases. Unfortunately, those stars about which Jessica Brown Findlay spoke so dreamily within the film have not aligned for its likely success. Director-writer-producer Akiva Goldsman’s labor of love has been almost universally panned, and there are many who believe the movie’s marketing has done a poor job explaining just what exactly the time-traveling tale is about. Returns should tally out to less than $10 million, which means Winter’s Tale will probably not crack the long weekend’s Top 5. Monuments Men should earn the No. 5 spot, dropping some 40 percent or so from last weekend to rake in $12 or $13 million.

Happy Valentine's Day!

 

‘Ride Along’ eases ahead of ‘Awkward’

As expected, the domestic box office turned in a series of soft numbers over this past, Super Bowl weekend. The top 12 films earned a combined $72.4 million – which, however, is still a small improvement over this same weekend last year. Clocking in at No. 1 yet again, Ride Along experienced a slight downturn of 42% to earn $12.3 million. The cop comedy has now raked in a little under $93 million in total, and has officially pulled up ahead of Kevin Hart’s last hit film, Think Like a Man, which grossed $91.5 million in 2012. This is the third weekend in a row Ride Along finished the weekend ahead of its competitors. Such a distinction has earned it a place among lucrative company: Gravity and The Hobbit: The Desolation of Smaug also reigned as kings of the box office for three or more consecutive weekends.

Speaking of royalty, the princess protagonists of Disney’s Frozen have yet to lose their appeal. The Mouse House released a sing-along version of its tenacious hit film, and the gambit paid off. Frozen climbed right back up the box-office charts to land at No. 2 this weekend, adding another $9.3 million to its staggering cume of $360+ million. It’s on track to out-gross Despicable Me 2 ($368.1 million) by mid-month.

That Awkward Moment will likely be on its way out by the time Frozen reaches the aforementioned benchmark. Moment marks the worst opening yet for a Zac Efron vehicle: The film debuted to $9 million. With an underwhelming Cinemascore rating of a “B” and less than laudatory reviews from the critics, That Awkward Moment will probably flame out to $20 million or so by the time it finishes up its theatrical run.

At No. 4, The Nut Job earned $7.6 million and crossed the $50 million mark on Sunday (we should have opted for a lively kids’ film over yesterday’s ho-hum football game, too). Lone Survivor just missed besting the animated caper, grossing $7.2 million and enjoying a box-office milestone of its own: The film has now earned $100 million. In fact, Survivor is the last 2013 release to do so, making it the 35^th movie in the past year to earn $100 million or more – a new box-office record.  The last year to have seen so many $100 million successes was 2009, when 32 movies earned the distinction.

Unfortunately, Labor Day’s distinction is not nearly so positive. The Jason Reitman romance had the worst opening of the weekend. Day bombed with $5.4 million. Technically speaking, the film’s debut is better than previous Reitman efforts Young Adult ($3.4 million) and Thank You for Smoking ($4.5 million), however, those films both had much smaller releases, opening in roughly half the number of theaters than Labor Day. Reitman’s contemporary David O. Russell, on the other hand, is in the midst of a career upswing. American Hustle is now the director’s most successful movie, beating Silver Linings Playbook with its current standing of $133.6 million.

Finally, Gravity added $2 million to its domestic cume of $264 million. Over half its earnings stemmed from IMAX screenings.

Even ‘The Best’ can’t beat ‘Thor’

As the only new movie opening in wide release this weekend, The Best Man Holiday is expected to make a strong debut. But one’s “strength” is, of course, relative when compared to that of a towheaded Norse god. If the Taye Diggs romantic dramedy is in fact the cinema’s best man, then Thor: The Dark World is the bridegroom, the main attraction. The two sequels (The Best Man opened back in 1999) will go head-to-head over the next several days, though it won’t be much of a bout. The Dark World is poised to reap $35 million or so, while Holiday is tracking in the mid $20-million range. Still, the latter is expected to out-perform the brand’s first installment. The Best Man opened to a modest $9 million 14 years ago, accumulating $34 million by the end of its run. (Adjusted for inflation, that number is roughly $54 million.) Holiday is also trending strong among African American women, the same demographic that helped last spring’s Think Like A Man debut to over $33 million. Perhaps they’ll ensure Thor wins the weekend by a smaller margin than predicted.

The Best Man Holiday wasn’t always the lone wide release scheduled to open over the weekend of November 15th, however. As of early October, The Book Thief and Scorsese’s eagerly anticipated The Wolf of Wall Street were also slated to bow tonight. But Fox soon changed its mind about the best Book Thief release strategy, and opted for a platform approach beginning last weekend instead. And Wolf of Wall Street was running a little long for its studio’s comfort. Rumors had been circulating for some time that Scorsese wouldn’t have a suitable cut finished in time for tonight. By the end of the month it was clear that he wouldn’t, and now Wolf has been pushed back to Christmas Day. If others had been pondering an 11/15 rollout, they (wisely) thought better of sandwiching themselves between blockbuster Thor and international phenom The Hunger Games: Catching Fire, which opens next Friday. Hence, The Best Man’s single status.


The specialty market will offer up its own version of a major release in the form of Alexander Payne’s (The Descendants) Nebraska, opening in four locations tonight. Bruce Dern won the Best Actor award at the Cannes Film Festival for his turn as an aging alcoholic convinced he’s won a million dollars. Between the director’s clout, the Cannes buzz, and the film’s generally favorable reviews (89% fresh on Rotten Tomatoes), Nebraska is expected to average $40,000 per theatre.

Dallas Buyers Club expands again, this time to 184 locations. Most likely, it’ll earn over $1 million.

And then next weekend, nothing else going on anywhere or doing anything will matter, because The Hunger Games will have arrived. Simply put, the odds are in no one else’s favor.

'Think Like a Man' stays ahead of four new releases

Four new wide releases opened this weekend, but all of them underwhelmed. The winners were holdovers, especially Think Like a Man. The ensemble romantic comedy, which features a primarily black cast, dropped by half to earn $18.8 million, making it the most successful movie to open this April. Audiences' foreknowledge of comedian/author Steve Harvey probably helped distinguish this feature from similar offerings, and the thumbs-ups from audiences in exit polls last week likely drove their friends to the box office this week.

British animation company Aardman Entertainment has never opened a film above $20 million in the U.S. However, since it's been two months since a new animated film graced the screen, many were hoping Pirates! The Band of Misfits could open above $11.4 million. It didn't, and audiences gave the stop-motion animated 3D film a so-so "B" rating in exit polls. Still, the family-friendly feature has earned over $60 million overseas, so the totals stateside are just one piece of the pie.

The Five-Year Engagement was trounced by the holdover romantic comedy Think Like a Man, debuting to just $11.1 million. Universal expected the Jason Segel-Emily Blunt vehicle to open close to 50% higher. While there are a lot of reasons flying around for this discrepancy, age and exit polls are the biggies. 57% of viewers were over thirty, while younger people are more avid moviegoers, indicating the plot may have turned off younger audiences. Exit polls gave the movie a "B-" rating, not surprising since it was billed as "from the producer of Bridesmaids" while being quite a bit different from that raunchy comedy.

Safe opened on the low end even for a Jason Statham movie, finishing with $7.7 million. Core Statham fans, older-skewing males, did turn out, but they were lukewarm on the action outing, giving it a "B+" CinemaScore.

The Raven, which finished with $7.2 million, generated some of the most creative critical put-downs I've seen in some time. My favorite was this Gawker headline, "I Fell Asleep 17 Times During The Raven." The only people who seemed to think this Edgar Allan Poe-tracks-down-a-serial-killer-who-quoth-his-stories tale was cool were under the age of 25. I think it’s fair to say that audiences still showing their IDs for R-rated movies are more easily wowed.

Bernie, a dark comedy starring Jack Black, opened amazingly well with a $30,000 per-screen average on three screens. Despite a lot of indie street cred, Sound of My Voice had a more tepid debut, averaging $8,000 per screen in five locations.

The Avengers will kick off the "summer" movie season this Friday. No other studio dares open a film against this superhero extravaganza, which will set the tone for summer 2012.

'Think Like a Man' sails to first place

Scoring a number of bests for its distributor, Screen Gems, Think Like a Man exceeded expectations with a $33 million opening, made all the more impressive by the romantic comedy's limited, 2,015-screen count. This is Screen Gems' best opening for a release targeted to black audiences. It also bested the opening of all but one of Lionsgate's Tyler Perry movies. The ensemble comedy, based on a book by Steve Harvey, earned raves from its audiences, too, who marked off the "A" rating in CinemaScore exit polls.

In second place, The Lucky One opened to $22.8 million, in line with previous Nicholas Sparks adaptations. This romantic drama will restore Zac Efron's star power, which had come into question after he followed up "High School Musical" and 17 Again with the disappointing $12 million opening of Charlie St. Cloud.  Three-quarters of the audience was female, and half were under 25.

The Hunger Games finally fell from its top spot to third with $10.2 million. Playing in just over 1,000 locations, the hit dipped just 31%, an impressive hold that brought the box-office success past the $350 million mark.

The loveable apes in Chimpanzee scored the Disneynature release its best three-day opening yet. With $10.2 million, the family- targeted nature documentary did well over its Earth Day release. Even with strong marks from moviegoers, which gave it an "A" CinemaScore rating, the doc's novelty may wear off, especially with plenty of nature-themed material readily available on television.

The Bob Marley documentary Marley earned $260,000. That gave the release, which opened on the stoner holiday of 4/20, a per-screen average of $6,000. The movie was simultaneously available on Facebook and on-demand, though figures for those outlets are kept under wraps.

Darling Companion, which targeted older independent moviegoers with its canine-centered tale, earned $11,000 per screen in four locations. The drama, which stars Diane Keaton and Kevin Kline, did so-so for a specialty film, especially given the stature of its two stars and the woof factor, which is usually a sure-fire way to bring in animal lovers.

This Friday, the romantic comedy The Five-Year Engagement will go up against the action-filled Safe, the thriller The Raven, and the stop-motion animated family film The Pirates! Band of Misfits.

 

'The Lucky One' and 'Think Like a Man' vie for date-night audiences

Best-selling author Nicholas Sparks has a solid track record at the movie box office, and it should remain unsullied by the release of The Lucky One (3,155 theatres). Starring Zac Efron as a former ex-soldier and the newbie Taylor Schiller as the object of his affection, the romance is "good-looking but hollow," according to our critic Daniel Eagan. The "smoothly entertaining but easily forgettable" love story sounds like just the kind of undemanding film suitable for a girls' night out or date night. The PG rating and presence of former tween star Efron should draw in younger audiences in particular. Experts predict an opening north of $20 million.

Although it's opening in only two-thirds of the locations of The Lucky One, Think Like a Man (2,015 theatres) could be the underdog that makes big. The "astute, contemporary romantic comedy," as described by THR's Michael Rechtshaffen, has been picking up steam. It may earn in the mid-twenty millions, surpassing the military romance many have seen as the front-runner. Based on Steve Harvey's book Act Like a Lady, Think Like a Man, the comedy follows in the footsteps of other advice books-turned-movies, like He's Just Not That Into You. With a primarily black cast, the comedy should do particularly well among the same demographic, which is known for turning out on opening weekend. That could bring the release to the top spot.

A couple of films this week are taking advantage of holidays, both official and unofficial. Chimpanzee (1,563 theatres) is a Disneynature release timed to Earth Day, which is this Sunday. The first of the four Earth Day films, 2009's Oceans, opened to $8 million and earned four times that in total. Last year's African Cats opened to just $6 million and finished with just double that figure. Apes are more personable and relatable than cats, so Chimpanzee could end up doing slightly better than last year's offering. The nature docs are designed to tell family stories that appeal to kids, so "anthropomorphism can get heavy-handed, [and] the family values of teamwork and loyalty sometimes overstated," according to critic Marsha McCreadie. Parents may prefer "Planet Earth," but their kids will probably adore the Disneynature version.

Today is also 4/20, the celebrated stoner holiday, so what better day to release Marley (45 theatres), a documentary about the famous reggae musician Bob Marley, who also liked to partake in Jamaica's intoxicating crop. McCreadie calls it a "benchmark" and "must-see," even though she also harbors some reservations, noting that at the end of the long movie, "you are in the paradoxical position of wanting less movie, more Marley." The Magnolia release will open day-and-date with Facebook, so the industry will be watching to see the impact that has on the doc's theatrical release.

 On Monday, we'll see if The Lucky One or Think Like a Man clinched the top spot, and if the topical Earth Day and 4/20 releases attracted their respective audiences.