Friday, March 14, 2014

‘Need for Speed’ to cruise into 1st place

Disney is expecting modest returns in the low-to-mid $20 millions for videogame adaptation Need for Speed this weekend, but those earnings should still be enough to propel the Aaron Paul star vehicle (pun not intended, we promise) to first place. The film has received terrible reviews (23 percent on Rotten Tomatoes), not to mention, movies based on or inspired by videogames do not have a great track record of success (see: Max Payne, Doom). Nonetheless, the fanboy fan-base is a faithful one, and Aaron Paul, fresh off the final season of "Breaking Bad," will no doubt draw many fans in his own right.


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Tyler Perry’s Single Moms Club also opens wide this weekend. However, it will probably not take second place, or even third place. Those slots should go to holdovers Mr. Peabody & Sherman and 300: Rise of an Empire. Both films are expected to gross in the high-teens, while Club is tracking a little softer, in the mid-teens. Incredibly, Single Moms Club will mark director Tyler Perry’s 15th movie since 2006. Nine of those films debuted to $20 million or more, although most featured Perry’s Madea character or opened over Easter weekend. Club fits neither criterion.


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TV cult favorite Veronica Mars finally hits the big screen today. After a successful Kickstarter campaign, in which fans raised over $5 million, Mars will screen in 291 locations and via VOD. If everyone who contributed to the Kickstarter fund opts to see the movie in theatres, Veronica Mars could earn upwards of $2 million.


Ahead of its wide release next weekend, Jason Bateman’s feature directorial debut Bad Words opens in six locations in NY and LA. It will probably not beat or even meet the record-breaking per-screen average Wes Anderson’s Grand Budapest Hotel achieved last weekend, although it may still enjoy a solid opening. As for Hotel, the feature expands to 66 locations and will likely take in $2 million or so.



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