Monday, March 31, 2014

Viewers inundate theatres for ‘Noah’

Darren Aronofosky’s Noah has proven itself an unqualified success. Having bowed to $44 million domestically, Noah has already grossed more than Aronofsky’s first four films combined. It marks the most successful debut ever for a film in which Russell Crowe plays the lead role.

’s audience was evenly split along gender lines, and skewed older: About 74 percent was over the age of 25. Though they showed up in droves, viewers did not leave feeling overly impressed with what they saw, awarding the film a fairly weak C CinemaScore grade. However, recent success The Wolf of Wall Street also earned the middling C and yet managed to hold well. Noah, of course, doesn’t have the advantage of that movie’s Oscar buzz, but it still has a good chance of reaping $110 million in total.

Last weekend’s champ Divergent clocked in at No. 2. The YA actioner dipped 52 percent, which is an impressive hold, considering The Hunger Games suffered a downturn of 62 percent its second weekend in theatres. Divergent added another $26.5 million to its cume that now stands at over $95 million.

Third and fourth place went to current family offerings Muppets Most Wanted and Mr. Peabody & Sherman, respectively. The former may have failed to match the debut of its predecessor when it opened last weekend, but it made up for that disappointment (somewhat) by out-earning The Muppets its second weekend out of the gate. Most Wanted grossed $11.4 million, while The Muppets earned a weaker $11.1 million over its sophomore outing in 2011. For its part, Mr. Peabody & Sherman wasn’t too far behind Kermit and company with a $9.4 million haul. The animated flick now stands at $94.9 million and is on track to cross $100 million within the next several days.

Surprise hit God’s Not Dead continued to chart a successful box-office course. The faith-based film earned $9.1 million to land the weekend’s No. 5 slot. The movie can now boast $22 million after 10 days in theatres.

The Grand Budapest Hotel is officially the highest-grossing movie ever for director Wes Anderson.  The film finally expanded wide this past weekend and earned $8.8 million. Hotel’s cume stands at an impressive $24.4 million, with more on the way following this weekend’s continued expansion.

In dismal seventh place, Sabotage bombed with just $5.3 million. That is the worst haul for a film starring Arnold Schwarzenegger in almost 30 years and is the actor’s third disappointment in a row. In other words, it might be time for Arnold to holster that gun.

Cesar Chavez raked in $3 million, which, although solid, yet fell short of expectation. The film will likely perform well on Monday, however, which is Cesar Chavez Day.

Finally, the weekend concluded on a considerable high note when Disney’s Frozen became the highest-grossing animated film of all time. The princess movie wrested the title from former record-holder Toy Story 3 when it opened strong in its final market, Japan. Where Toy Story 3 grossed $1.063 billion worldwide, Frozen has now earned $1.072 billion. Can it go on to beat The Dark Knight Rises ($1.084 billion)?

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