Monday, March 24, 2014

‘Divergent’ justifies franchise plans

Young-adult adaptation Divergent hit the mark this weekend with its $56 million bow. Although less than that which the first Twilight or either of the Hunger Games films earned over their opening weekends, Divergent’s debut is nonetheless strong enough to justify Summit Entertainment’s plans to move ahead with sequels Insurgent (booked for March 2015) and Allegiant (March 2016). And a good thing, too – shooting on Insurgent has already begun.

Muppets Most Wanted
landed in second place but failed to measure up to its predecessor. The family film stumbled out of the gate, grossing $16.5 million. Although no one expected Most Wanted to perform as well as 2011’s The Muppets, which enjoyed a $29.2 million debut, most pundits were predicting returns in the low $20 millions. Audiences awarded the film a “B+” CinemaScore grade, which means generally positive word-of-mouth should help it reach a total of around $50 million by the end of its theatrical run.


Muppets_Lg


The number three and four slots went to holdovers Mr. Peabody & Sherman ($11.7 million) and 300: Rise of an Empire ($8.7 million), respectively. The weekend’s great success story, however, belongs to No. 4, or God’s Not Dead. The film about a young Christian college student who challenges his atheist professor raked in a great $8.56 million, the best debut ever for a faith-based movie opening in fewer than 1,000 theatres. The surprise hit could earn as much as $30 million in total, further testament (no pun intended) to the fact the Christian faithful is a demographic to be reckoned with.


Need for Speed continued to sputter, dipping 56 percent to earn the weekend’s No. 5 spot with its $7.78 million tally.


In the specialty realm, Wes Anderson’s The Grand Budapest Hotel keeps on chugging merrily along,  adding an additional $6.75 million to its cume that now stands at just under $13 million. After a successful platform release, it will finally expand wide, to 800+ theatres, next weekend.



No comments:

Post a Comment