James Cameron previews footatge of 3D 'Titanic'

By Sarah Sluis

"Are you ready to go back to Titanic?" In advance of the movie's spring re-release, director James Cameron and producer Jon Landau previewed eighteen minutes of 3D-converted footage in New York City today for journalists. Cameron is currently shepherding the film through a sixty-week, $18 million, 2D to 3D conversion process. Set to open April 7, 2012, the re-release will commemorate the hundred-year anniversary of Titanic's voyage and sinking (April 10th-14th, 2012). But what about the 3D? The answer may be that it's beside the point.

As the re-release of The Lion King in 3D has shown, audiences went to the theatres primarily to revisit a classic, beloved movie. The 3D was an afterthought, and a significant percentage of ticket-buyers opted for 2D. I think viewers will approach Titanic in 3D the same way. While I mostly enjoyed seeing the footage in 3D, what I most connected to was the movie itself. I had forgotten what an immersive, emotional experience the film was--and how much of a difference it makes to see it on the big screen. Cameron hopes the movie will be a success because of its "nostalgia component," people remembering who they saw it with at the time, "the relationships they were in," and otherwise connecting to where they were when the movie came out. He said that the teen girls who saw Titanic multiple times (that would include me and all the other girls in my 7th grade class) were in the minority, maybe "only $200 million" of the movie's $1.8 billion box office. If the movie played from "eight to eighty" the first time around, Titanic should have similar broad appeal in the re-release.

Cameron noted that increasingly, people are making choices about which movies they want to see in theatres and which ones they want to see on Netflix. It's a "contract with yourself" to see a movie in a theatre, because it means you're deciding that film deserves to be seen with your full attention and no multitasking. It's also a social experience. People saw Titanic twelve weeks in because they were making a point to see the movie with valued friends and family, and it "takes time" to coordinate schedules. I agree that Titanic played best in theatres. I myself bought the two-VHS box set but couldn't bring myself to rewatch the movie more than a few times. Each time I saw the future Oscar winner in theatres, once with a friend and a few weeks later with my Mom, the theatre was sold-out, packed with ooh-ing audiences. That kind of experience makes going to the theatre worthy.

Cameron, who has long been an advocate of 3D, also commented on the direction the medium has been taking. He was fine with Titanic queuing up behind a number of other re-releases. In early 2012, Disney tries its luck again with Beauty and the Beast 3D (Jan. 13) and George Lucas re-releases Star Wars Episode 1: The Phantom Menace (Feb. 10), all before Titanic's April re-release. Cameron's in favor of 3D re-releases of library titles--they're the "only reason" to choose conversion. He lambasted "Hollywood bean counters" who would opt for an $8 million conversion over the $10 million to shoot native 3D when the first would be only "half as good." He also gave a nod to director Martin Scorsese's upcoming 3D Hugo, citing it as an example of an "auteur" who sees 3D as just another color to paint with.

Will Titanic see the same success as The Lion King? I think the movie should do at least as well. We're talking about the #6 domestic movie of all time, using adjusted box office figures. The movie will be marketed with at least as much energy as a new release, according to Cameron and Landau. The campaign will also have to correct for the vagaries of people's memories. For example, he mentioned that a lot of people remember the movie as a sappy love story (I'll put myself in that category), but the marketing will remind people of how much was at stake: This is also a disaster movie in which people die terrible deaths, freezing and drowning in the icy waters. During the clips, I was reminded of just how suspenseful the original movie was. The scene where Rose frees Jack from his handcuffs as the icy waters rise, for example, had me on the edge of my seat. During other sequeneces, I had to hold back tears--from one-minute scenes! Cameron has heartstring-pulling down to a science.

The re-release of Titanic will definitely reignite nostalgia for the movie and introduce a whole new audience to the romance-disaster epic. Some of the effects may look dated, and Kate Winslet's black-undertoned dye job looks more 1990s than 1920s, but their performances show why they're still top actors today. If Lion King could do $80 million, it would be a tragedy if Titanic's re-release reaches port before earning at least $100 million.

Will 'Resident Evil 3D' scare away the competition?

By Sarah Sluis

The sole wide release this weekend is Resident Evil: Afterlife (3,203 theatres), the fourth in the series and the first to take advantage of the 3D trend. Since The Hollywood Reporter has pronounced zombies the new vampires, maybe the creatures will attract new audiences. Though most critics have yet to see the movie, the first dozen reviews have been mostly negative, prematurely burying the video game

adaptation with an 11% positive rating. Shot in bona-fide 3D using technology pioneered by James Cameron himself--the film appears to have no plot to back up the stunning visuals. According to Bloody-Disgusting (a website that specializes in movies that are just that), director Paul W.S. Anderson "fails to build a story; there's absolutely nothing at stake, and even less for any of the characters to lose." Worse, the site goes on to note, Anderson creates a movie that takes itself too seriously. Despite its dismal reviews, the movie could top $20 million this weekend, especially once you factor in the 3D revenue and 141 IMAX screens.

Twi-hards can see Bella and Jacob on the big screen once more in a re-release of The Twilight Saga: Eclipse (1,187 theatres) intended to promote sales of the upcoming DVD. The next Twilight (Breaking Dawn Part I) comes out over a year from now, so this will be the last chance to see the vampire romance on the big screen for some time. The re-release should average out in the single-digit millions.

Among holdovers, The American is expected to play strongest, given the appeal of the thriller genre and star George Clooney to older audiences.

Joaquin Phoenix's kind-of documentary I'm Still Here (20 theatres) may benefit from a bit of a rubber-

necking, according to FJI critic David Noh, who called it a "cinematic car accident you can't take your eyes from." Filled with drugs, prostitution, a misguided attempt at a rapping career, and nudity, the movie is a bit sad when viewed in context. "Much of the film plays like an extended, wholly misguided cry for help," Noh says, pointing out that Phoenix's real-life experience: His brother died of a drug overdose in front of him, and the 911 tape was replayed constantly, a sick reminder of the tragedy.

Lush Ivy Leaguers contemplate love in The Romantics (NY/LA), which Noh also disliked, dubbing it a "'mumblecore'-style movie gotten up in preppy drag." Those who have been intrigued by Aboriginal culture since seeing Rabbit-Proof Fence can check out a more upbeat, musical celebration in Bran Nue Dae (16 theatres), which "has so much feel-good fizz that you can almost overlook its rickety construction," according to critic Megan Lehmann.

On Monday, it's time for Resident Evil: Afterlife to count its chips from opening weekend, and the specialty films to set their sights on expanding crowds in advance of the numerous year-end awards contenders that will roll in quicker than the fall weather.

Disney kills 'Newt,' postpones 'Beauty and the Beast 3D'

By Sarah Sluis

Newt has been dead for months now, but the Pixar project was officially taken off Disney's slate in an

announcement today. The movie was to center on the last two newts left on Earth, who predictably hate each other (but of course are meant for each other). It looks like the project was pushed out by the sequels of Cars and Monsters, Inc., as well as the original project The Bear and the Bow. R.I.P., Newt.

The other announcement was the indefinite postponement of the 3D re-release of Beauty and the Beast in theatres. If Disney took the pulse of the market correctly, this move could have implications for other 3D re-releases. The official word is that Beauty and the Beast would have to release in a crowded market, but there's also the possibility that Disney doesn't want to orchestrate a re-release without an upcoming tie-in or sequel to spread out marketing costs and add revenue.

By comparison, the Toy Story/Toy Story 2 3D re-release in fall 2009 made $30 million. Once you take the estimated conversion cost of $15 million per film as well as marketing costs into account, it doesn't seem as though the re-release could have made much of a profit. But because the re-release renewed interest in the Toy Story franchise and the upcoming Toy Story 3, profitability of the theatrical re-release might not have mattered in the grand scheme of things.

In order to make money off the re-release of Beauty and the Beast in 3D, Disney had planned on parents buying the exact same thing (possibly in 3D) for their Blu-rays--a much tougher task. For now, they plan to release the 20th anniversary version of Beauty and the Beast not in 3D, but 2D--despite the fact that a 3D version exists! The 3D home market is expected to take off this year, but so far movies like Clash of the Titans, which just made a huge splash on DVD and Blu-ray, have not been released in 3D. The holiday season is traditionally a time for plenty of DVD/Blu-ray releases and home electronics purchases, so this will be the season that reveals whether 3D films hit the home market--or not.

The postponement shows that Disney feels consumers aren't ready to buy 3D movies (which require newer, capable televisions as well as a Blu-ray player) and that it will be difficult to get consumers to buy tickets to an older title. For now, we'll just have to wait to see that famous ballroom dancing scene pop out on a big screen.