‘The Winter Soldier’ ices the competition

The Avengers effect was on full display this weekend as Captain America: The Winter Soldier blew its predecessor out of the water, not to mention the other films currently playing in theatres, with a $96.2 million debut. That tallies out to a 48 percent improvement over the first Captain America’s opening weekend haul, and falls just shy of the wildly successful Iron Man’s $98.6 million bow in 2008. Since The Avengers premiered in summer of 2012, subsequent films featuring Avengers characters have enjoyed great success, prompting pundits to coin the term “The Avengers effect.” To wit: Iron Man 3’s debut was up 63 percent over pre-Avengers Iron Man 2, while Thor: The Dark World enjoyed a 30 percent bump over its predecessor. If Captain America: The Winter Soldier roughly follows the same theatrical trajectory as The Dark World, it should end up banking around $230 million in total. With audiences (64 percent male) awarding the movie an A CinemaScore grade, The Winter Soldier’s hold should prove strong in the weeks ahead.

Coming in way, way, practically subterranean (subaquatic?) below Captain America, Noah landed the weekend’s No. 2 spot with a $17 million gross. Down a whopping 61 percent from last weekend, Noah has so far earned $72.3 million.

For its part, the weekend’s No. 3 earner, Divergent, has raked in $114 million to date. It earned $13 million of that total this weekend.

God’s Not Dead continues to testify to the power of the faithful: The film added an additional $7.7 million to its cume that now stands at $32.5 million.  Clocking in at No. 5, The Grand Budapest Hotel continues to testify to the appeal of Wes Anderson: The film raked in $6.3 million. Its cume thus far tallies out to $33.4 million.

Halle Berry’s maltreated Frankie & Alice, which has been ready and waiting for theatrical release since 2010, finally debuted this weekend. Unfortunately, interest in the flick, for which Berry earned a Golden Globe nomination in ’10, was wanting. The movie earned just $350,000 from 171 locations.

On the positive end of the specialty spectrum, Jonathan Glazer’s Under the Skin starring Scarlett Johansson raked in $140,000 from four theatres (two in LA and two in New York City), which tallies out to a nice per-theatre average of $35,000.

Viewers inundate theatres for ‘Noah’

Darren Aronofosky’s Noah has proven itself an unqualified success. Having bowed to $44 million domestically, Noah has already grossed more than Aronofsky’s first four films combined. It marks the most successful debut ever for a film in which Russell Crowe plays the lead role.

Noah’s audience was evenly split along gender lines, and skewed older: About 74 percent was over the age of 25. Though they showed up in droves, viewers did not leave feeling overly impressed with what they saw, awarding the film a fairly weak C CinemaScore grade. However, recent success The Wolf of Wall Street also earned the middling C and yet managed to hold well. Noah, of course, doesn’t have the advantage of that movie’s Oscar buzz, but it still has a good chance of reaping $110 million in total.

Last weekend’s champ Divergent clocked in at No. 2. The YA actioner dipped 52 percent, which is an impressive hold, considering The Hunger Games suffered a downturn of 62 percent its second weekend in theatres. Divergent added another $26.5 million to its cume that now stands at over $95 million.

Third and fourth place went to current family offerings Muppets Most Wanted and Mr. Peabody & Sherman, respectively. The former may have failed to match the debut of its predecessor when it opened last weekend, but it made up for that disappointment (somewhat) by out-earning The Muppets its second weekend out of the gate. Most Wanted grossed $11.4 million, while The Muppets earned a weaker $11.1 million over its sophomore outing in 2011. For its part, Mr. Peabody & Sherman wasn’t too far behind Kermit and company with a $9.4 million haul. The animated flick now stands at $94.9 million and is on track to cross $100 million within the next several days.

Surprise hit God’s Not Dead continued to chart a successful box-office course. The faith-based film earned $9.1 million to land the weekend’s No. 5 slot. The movie can now boast $22 million after 10 days in theatres.

The Grand Budapest Hotel is officially the highest-grossing movie ever for director Wes Anderson.  The film finally expanded wide this past weekend and earned $8.8 million. Hotel’s cume stands at an impressive $24.4 million, with more on the way following this weekend’s continued expansion.

In dismal seventh place, Sabotage bombed with just $5.3 million. That is the worst haul for a film starring Arnold Schwarzenegger in almost 30 years and is the actor’s third disappointment in a row. In other words, it might be time for Arnold to holster that gun.

Cesar Chavez raked in $3 million, which, although solid, yet fell short of expectation. The film will likely perform well on Monday, however, which is Cesar Chavez Day.

Finally, the weekend concluded on a considerable high note when Disney’s Frozen became the highest-grossing animated film of all time. The princess movie wrested the title from former record-holder Toy Story 3 when it opened strong in its final market, Japan. Where Toy Story 3 grossed $1.063 billion worldwide, Frozen has now earned $1.072 billion. Can it go on to beat The Dark Knight Rises ($1.084 billion)?

‘Divergent’ justifies franchise plans

Young-adult adaptation Divergent hit the mark this weekend with its $56 million bow. Although less than that which the first Twilight or either of the Hunger Games films earned over their opening weekends, Divergent’s debut is nonetheless strong enough to justify Summit Entertainment’s plans to move ahead with sequels Insurgent (booked for March 2015) and Allegiant (March 2016). And a good thing, too – shooting on Insurgent has already begun.

Muppets Most Wanted landed in second place but failed to measure up to its predecessor. The family film stumbled out of the gate, grossing $16.5 million. Although no one expected Most Wanted to perform as well as 2011’s The Muppets, which enjoyed a $29.2 million debut, most pundits were predicting returns in the low $20 millions. Audiences awarded the film a “B+” CinemaScore grade, which means generally positive word-of-mouth should help it reach a total of around $50 million by the end of its theatrical run.

The number three and four slots went to holdovers Mr. Peabody & Sherman ($11.7 million) and 300: Rise of an Empire ($8.7 million), respectively. The weekend’s great success story, however, belongs to No. 4, or God’s Not Dead. The film about a young Christian college student who challenges his atheist professor raked in a great $8.56 million, the best debut ever for a faith-based movie opening in fewer than 1,000 theatres. The surprise hit could earn as much as $30 million in total, further testament (no pun intended) to the fact the Christian faithful is a demographic to be reckoned with.

Need for Speed continued to sputter, dipping 56 percent to earn the weekend’s No. 5 spot with its $7.78 million tally.

In the specialty realm, Wes Anderson’s The Grand Budapest Hotel keeps on chugging merrily along,  adding an additional $6.75 million to its cume that now stands at just under $13 million. After a successful platform release, it will finally expand wide, to 800+ theatres, next weekend.

‘Divergent’ to dive into first place

Young adult novel adaptation Divergent is tracking strong among advanced ticket sales and should easily win the weekend’s top spot. Right now, the film accounts for 80 percent of weekend sales, according to Fandango. Lionsgate/Summit is clearly hoping for another successful franchise in the vein of its Twilight and Hunger Games series. Author Veronica Roth’s trilogy does have a large and devoted fanbase, and Divergent the film apparently has the most Instagram followers ever for a movie. However, mega or even sustained success largely depends upon Divergent’s ability to lure viewers who are unfamiliar with the books. If that’s the case, the film might be in trouble. Roundly poor reviews (38 percent rotten on Rotten Tomatoes) will certainly deter some would-be audience members. Opening weekend should prove very strong, $60 million or so, propelled by the power of the literary faithful. How well Divergent holds from there on out, however, is anyone’s guess.

If Divergent is practically assured first-place standing this weekend, then Muppets Most Wanted will clock in at No. 2.  The follow-up to 2011’s reboot The Muppets opens in 3,194 theatres today. It’s received fairly positive reviews (77 percent fresh on Rotten Tomatoes) and, though it doesn’t include The Muppets stars Amy Adams and Jason Segel, it does have Tina Fey as well as Ricky Gervais and Ty Burrell to act as major draws. Whether that’s enough, and whether or not families are ready to move on from Mr. Peabody & Sherman, will largely determine whether this weekend’s second-place champion crosses $25 million.

Smaller releases bowing today include the faith-based film God’s Not Dead (780 theatres), Blood Ties (28 theatres) and Nymph()maniac Vol. 1 (24 theatres). Although Kirk Cameron’s Fireproof was something of a surprise hit in 2008, opening to $6.8 million, more recent Christian films, including The Grace Card, The Ultimate Gift and To Save a Life, opened much softer, earning between $1 and $2 million. In all likelihood, God’s Not Dead will also rake in a smaller pile of earnings, as will Blood Ties, which, for all its star-studded cast (Clive Owen, Billy Crudup, Mila Kunis, Zoe Saldana, Marion Cotillard) has been given little to no exposure and received mostly negative reviews. Nymph()maniac is a tougher one to call: Prurient interest in its subject could drive sales, but the movie has also been available on VOD for several weeks. Some pundits are speculating this is the type of film people are more comfortable watching in their homes, in which case, expect a fairly modest opening for this latest from Lars von Trier.

Finally, specialty juggernaut (funny, considering the director’s thing for miniatures) The Grand Budapest Hotel expands to 304 locations today, and Jason Bateman’s Bad Words screens in 87. The latter opens wide next weekend, on Friday, March 28.