Monday, April 7, 2014

‘The Winter Soldier’ ices the competition

The Avengers effect was on full display this weekend as Captain America: The Winter Soldier blew its predecessor out of the water, not to mention the other films currently playing in theatres, with a $96.2 million debut. That tallies out to a 48 percent improvement over the first Captain America’s opening weekend haul, and falls just shy of the wildly successful Iron Man’s $98.6 million bow in 2008. Since The Avengers premiered in summer of 2012, subsequent films featuring Avengers characters have enjoyed great success, prompting pundits to coin the term “The Avengers effect.” To wit: Iron Man 3’s debut was up 63 percent over pre-Avengers Iron Man 2, while Thor: The Dark World enjoyed a 30 percent bump over its predecessor. If Captain America: The Winter Soldier roughly follows the same theatrical trajectory as The Dark World, it should end up banking around $230 million in total. With audiences (64 percent male) awarding the movie an A CinemaScore grade, The Winter Soldier’s hold should prove strong in the weeks ahead.


CaptainBlog
Coming in way, way, practically subterranean (subaquatic?) below Captain America, Noah landed the weekend’s No. 2 spot with a $17 million gross. Down a whopping 61 percent from last weekend, Noah has so far earned $72.3 million.


For its part, the weekend’s No. 3 earner, Divergent, has raked in $114 million to date. It earned $13 million of that total this weekend.


God’s Not Dead continues to testify to the power of the faithful: The film added an additional $7.7 million to its cume that now stands at $32.5 million.  Clocking in at No. 5, The Grand Budapest Hotel continues to testify to the appeal of Wes Anderson: The film raked in $6.3 million. Its cume thus far tallies out to $33.4 million.


Halle Berry’s maltreated Frankie & Alice, which has been ready and waiting for theatrical release since 2010, finally debuted this weekend. Unfortunately, interest in the flick, for which Berry earned a Golden Globe nomination in ’10, was wanting. The movie earned just $350,000 from 171 locations.


UnderSkinBlog
On the positive end of the specialty spectrum, Jonathan Glazer’s Under the Skin starring Scarlett Johansson raked in $140,000 from four theatres (two in LA and two in New York City), which tallies out to a nice per-theatre average of $35,000.



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