‘300: Rise of an Empire’ dominates weekend BO

300: Rise of an Empire debuted to strong numbers this weekend, even if it failed to match the boffo opening of 300. The sequel raked in $45.05 million from 3,470 locations (compared with the first film’s $70.9 million gross) and can largely thank 3D ticket sales for its high returns: 3D screenings accounted for 63 percent of earnings. Thirty-eight percent of the audience for Rise of an Empire was made up of women, an uptick from 300, which drew a crowd that was only 29 percent female. Viewers of both sexes awarded the movie a “B” CinemaScore grade, which isn’t great, and may portend a significant drop in sales over the coming weeks. However, it’s likely the film will continue to perform well abroad. Rise of an Empire may have fallen short of 300 here in the United States, but it out-performed its predecessor overseas. From 58 markets, Empire reaped $87.8 million. Russia led the international crowd with $9.2 million.

The weekend’s other wide release, Mr. Peabody & Sherman performed to 20^th Century Fox’s expectations, though it was still a disappointment for DreamWorks. The update on the classic cartoon grossed $32.5 million. That figure is an improvement over previous DreamWorks films Rise of the Guardians and Turbo, but it failed to match the highs of The Croods and How to Train Your Dragon, which both debuted to over $40 million. Those who did purchase tickets to the film, however, seemed to like what they saw: Audiences gave the movie an “A” CinemaScore rating. That’s a good sign so far as positive word-of-mouth goes, and could help propel the film to an eventual cume of $100 million.

The weekend’s third-place slot went to Non-Stop, which added another $15.4 million to a total that now stands at $52.1 million. The Lego Movie clocked in next with its $11 million gross, a downturn of 47 percent. That drop in sales is the hit movie’s steepest yet, and is probably thanks to competition from Mr. Peabody & Sherman. Lego’s total is currently $225 million.

In fifth place, Son of God earned $10 million, off 61 percent from last weekend. So far, the re-appropriation of The History channel’s “The Bible” mini-series has earned $41.5 million.

Finally, the weekend’s most exciting box-office news comes in the form of The Grand Budapest Hotel. This latest outing for Wes Anderson broke the record previously set by Paul Thomas Anderson’s The Master for highest-grossing limited live action debut ever (maybe it’s something in the directors’ shared name?). The Grand Budapest Hotel earned $800,000 in total, which works out to a per-screen average of a little more than $200,000 (the movie opened in four theatres, two in LA and two in New York, this weekend). Budapest will expand to 1,000+ locations over the coming five weeks.

 

‘Non-Stop’ tops ‘Son of God’

The question on everyone’s lips, “Who would win in a fight between Liam Neeson and Jesus?” has been settled. The country’s favorite action star KO’ed the iconic religious figure $30 million to $26.5 million at the box office this weekend. Non-Stop’s impressive opening haul exceeded the debuts of Neeson’s last two movies, Unknown (which bowed to $21.9 million in 2011) and 2011’s The Grey ($19.7 million). The airborne thriller is Universal’s third movie to open at No. 1 this year, after Lone Survivor and Ride Along. A few more women than men purchased tickets to the film (the audience breakdown was 51 percent female) and were mostly part of an older crowd (65 percent of attendees were over the age of 25). They generally liked what they saw, awarding Non-Stop an A- CinemaScore rating, which means the movie should hold well over the next few weeks. It will likely top out at around $80 million.

Son of God impressed with its second-place standing. The movie about the life and death of Jesus of Nazareth, a repurposing of The History Channel’s “The Bible” mini-series, far out-performed other recent religious films, including The Nativity Story (2006) and Kirk Cameron’s Fireproof (2008), which opened to $7.8 million and $6.8 million, respectively. Of course, it didn’t attain the fiscal heights of Mel Gibson’s blockbuster The Passion of The Christ – which earned $26 million on its first day – but, lacking that film’s controversy and star power, this was to be expected. Attendees were 62 percent female and 82 percent over the age of 25 and also awarded the move an A- CinemaScore grade. Such a favorable audience reaction portends continued steady, if not stellar, success, however, many pundits are unsure how well Son of God will hold through the rest of its theatrical run, as well as for how long that run will last.

As expected, The Lego Movie clocked in at No. 3. The awesomely successful animated hit raked in another $21 million and, on Saturday, became the first movie released in 2014 to cross the $200 million mark.

In fourth place, The Monuments Men continues to defy the critics and do great business. George Clooney’s labor of art love earned $5 million, which has boosted the movie’s overall cume to $65.7 million.

The two new releases that opened wide last weekend, 3 Days to Kill and Pompeii, both suffered steep drops their second weekend out of the gate. Kevin Costner-starrer Kill dropped 60 percent to gross $4.9 million, earning it the weekend’s No. 5 spot. Pompeii eased 58 percent to take in $4.3 million.

Smaller and specialty releases did their part to contribute to the weekend’s BO earnings as well. The Wind Rises fared the best, grossing $1.6 million from 496 locations, followed by the extended cut of Anchorman 2: The Legend Continues, which earned $1.34 million. Repentance, starring Forest Whitaker and Anthony Mackie, made $530,000 from 152 locations, while Russian 3D war film Stalingrad tallied out to $500,000, having screened in 308 theatres.

Finally, Oscar contenders, led by American Hustle, continued to draw audiences right up until the big telecast on Sunday night. Combined, the nine nominees for Best Picture earned around $7.4 million, with American Hustle raking in the largest haul with its $1.9 million weekend gross.

‘Lego’ to abdicate in favor of Liam – or the ‘Son of God’

The Lego Movie’s successful reign at the top of the box office is poised to come to an end this weekend, as two new releases featuring high-profile men – ageless action star Liam Neeson and timeless figure of fascination Jesus Christ, played by Portuguese actor Diogo Morgado – open wide. While most pundits agree Lego will take third place to both Non-Stop and Son of God, they’re less sure which of the latter will earn the top spot.

On the one hand, Non-Stop is the latest suspense thriller to feature Liam Neeson with a gun, kicking butt but not so much bothering to take names, later or otherwise. This persona has resonated with movie-goers, who made a hit out of the film that featured Neeson’s breakout action role, 2008’s Taken, and showed up in solid numbers to Unknown (2011) and The Grey (2011), both of which opened to roughly $20 million. Given the strong marketing push behind Non-Stop, which included many commercials throughout the winter Olympics, not to mention its bid for female patronage in the form of actresses Michelle Dockery (“Downton Abbey’s” Lady Mary) and Best Supporting Actress nominee Lupita Nyong’o (12 Years a Slave), the movie’s opening could well exceed Neeson’s last two films. Twenty-five million dollars or more seems likely.

But then we have wild card Son of God. Will viewers pay to see footage they could get, and most likely have already seen, for free on the History Channel? The film is a repurposing of TV’s “The Bible” mini-series produced by Mark Burnett and his wife Roma Downey, who also plays the Virgin Mary. It’s a good question, though given advance ticket sales (according to Fandango, as of yesterday morning Son of God accounted for 40 percent of pre-sales) the answer may very well be, yes, they will. Box Office Mojo used Pew Research Group data to do a series of nifty calculations regarding the country’s Christians, God’s target demographic (an unintentionally Meta phrase). According to the site, over 80 million Americans attend Christian services each week. If only five percent of that church-going population buys tickets to Son of God, the movie will open to upwards of $30 million. This also seems likely.

Three other releases opening wide or expanding today include Miyazaki’s The Wind Rises, which performed well in limited release last weekend (it will screen in 496 theatres this weekend); Russia’s first movie shot in IMAX 3D, Stalingrad (opening in 308 IMAX locations); and Repentance, starring Forest Whitaker and Anthony Mackie (152 theatres). An extended cut of Anchorman 2: The Legend Continues will also screen in 1,317 locations. Apparently, this lengthier version features 763 new jokes, a gimmick that will likely appeal to only the most diehard of Ron Burgundy devotees. Receipts should tally out to around or under $2 million.

Happy Oscar weekend!