Slow but steady future for 3D films, says PricewaterhouseCoopers

By Sarah Sluis

The move to 3D, in terms of film history, should play out more like color than sound. All films transitioned from silent to sound in a snap--just a few years. To not convert was to become a box-office failure. But color, like 3D, was reserved for specific genres, like historical epics, fantasy, and children's movies, before becoming more widespread. I took a few of PricewaterhouseCoopers' predictions on the future of 3D movies and gave my own take on how it will all play out.

"Most 3D live-action production will be limited to sci-fi, horror and concert genres" Yes, but this is changing. Avatar is sci-fi, but it's also a tentpole, an awards hopeful, a James Cameron movie and an action/environmental/romance movie. As films with multiple genre identities are made in 3D, it will become easier for those "romance/action/comedy" movies to be made. Just today, Variety announced that the sequel to Zombieland, a horror/comedy will be filmed in 3D. The next Jackass sequel, a documentary/action/comedy, will be made in 3D. With its emphasis on live, improv events, Jackass is a cousin of the concert film, a popular choice for 3D, but certainty not part of the genre itself.

"3D-animated slates at Disney and DreamWorks will be closely scrutinized by rivals." Maybe. As far as I'm concerned, animation is already a lock for 3D. Animation is a medium grounded in fantasy, not reality, making 3D a very natural variation. I would worry if these animation studios decided to make a movie in 2D, which would indicate a slipping in 3D's profitability. As it stands, both Pixar and DreamWorks Animation are committed to producing all their upcoming films in 3D.

"Slow growth through 2014...because of lingering budgetary and creative concerns" You can look at this from the production side, but the audience side is just as important. A lot of people are resistant to seeing 3D movies because of their stereotype as a gimmicky concept that takes away from the narrative. That's not the case. As a former skeptic myself, watching movies like Coraline, Up, and even The Jonas Brothers 3D Concert Experience "glasses on" made those movies better. In the case of concert movies, 3D helps amp up the spectacle and gives a heightened sense of reality. No, you don't actually feel like you're there, but the dimensionality gives you a sense of the landscape, and the camera movements always make sure you have the best seat in the house. Up, compared to Coraline or Monsters vs. Aliens, uses very restrained 3D. The filmmakers either didn't author it in 3D from start to finish, but added it in later, or they chose to avoid having the images pop up and behind in a striking (and perhaps detracting) way. Takeaway point: 3D is flexible. It's not always about making you think something is coming right at you, but subtly adding depth of field. If 3D is adopted by dramas, comedies, and romances, I suspect this restrained look will be the norm. Regardless, watching a film with glasses is on its way to becoming a normal part of the moviegoing experience.

CGI 'Monsters vs. Aliens' first entry in DreamWorks' all-3D plan

By Sarah Sluis

Last week I saw a preview of scenes from Monsters vs. Aliens in 3D.  The film, which will release on March 27, 2009, also recently unveiled its trailer online.

Unlike home-runner Pixar, DreamWorks' animated pictures have been much more uneven, critically and commercially.  Monsters vs. Aliens comes eight years after Pixar's Monsters, Inc., and employs a similar monsters-are-our-friends take on the freakish creatures.  Although I wish the two studios could stop their critter competition (rats in Ratatouille and Flushed Away; fish in Finding Nemo and Shark's Tale; insects in A Bug's Life and Antz), the latest offering looks like a worthy match to Pixar's offering.

Conceptualized and animated entirely in 3D, the film forgoes using the popping effect to shock (a la my previous benchmark, Universal Studios' theme park ride Terminator in 3D) but often makes something as simple as an over-the-shoulder shot pop out, bringing the 3D effect to the most quotidian of film compositions.  The first set-piece, in which the United States president (Stephen Colbert) attempts to make contact with the alien spaceship, makes the most cinematic use of 3D--staircases jut out from the center of the screen, helicopters swoop in, and missiles (including one emblazoned with "E.T. Go Home") fire to impressive 3D effect.  The new wave of 3D glasses are clear and not meant to cause headaches, but it took me the greater part of one sequence for my eyes to adjust and the whisper of a headache to subside.  The polarized glasses also have some unintended effects: the red EXIT sign multiplied by seven and cast itself into my left eyeline.  Not the biggest deal, but if you're paying the premium price ($15.00 for an adult 3D ticket in Manhattan, a $3.00, 25% markup), you want the image to look perfect.

From a storytelling perspective, there is much to commend: little details, like a series of preemptive comedic shrieks, temper the scare factor for youngsters.  For adults, the voice casting plays on the star personas (roly-poly Seth Rogen plays a blob, "House, M.D."'s Hugh Laurie plays a mad scientist cockroach, Stephen Colbert as the President...).  Along with a smattering of Shrek-like allusions to classic monster and alien films, the snappy dialogue, visual gags, and mild gross-out humor will please adults and kids alike.  Watching the film, I knew exactly which moments would prompt eager kids to whisper to their parents with glee ("Daddy! That man just scanned his butt!").  The film also avoids one of my biggest pet peeves: when a marketing campaign gives away too many plot points, forcing the audience to spend half the film waiting to get to the moment you saw or predicted from a thirty-second commercial.  Based on the introduction of the clips, it appears the monsters' defeat of the aliens marks the turning point, not the climax, earning the film major points according to my rubric.  Perhaps DreamWorks is taking a lesson from Pixar and its tantalizing teaser trailers.  With most animation moving into 3D, and DreamWorks committed to making all of their films in 3D from this point onward, the relative success of Disney competitor Bolt 3D stands to foreshadow Monsters vs. Aliens' success this March.