'Beauty and the Beast 3D,' 'Contraband,' and 'Joyful Noise' vie for MLK Day audiences

91% of students have Monday off for the Martin Luther King, Jr. holiday, and Hollywood wants everyone to go to the movies. Following up its successful release of The Lion King in 3D this fall, Disney will open Beauty and the Beast 3D in 2,625 theatres. "Princess" movies are seen as a harder sell, since boys aren't as interested, so that could dampen the gross of the classic animated film. With an opening in the $20 million range, Beauty and the Beast should beat out the re-release of Toy Story in 3D but fall short of The Lion King's surprise success.

Action audiences in need of an "efficient" fix can seek out Contraband (2,863 theatres). Based on an Icelandic hit, the thriller stars Mark Wahlberg as a reformed smuggler. He has to go on one last job in order to help his brother. The "fairly effective thriller," according to critic Daniel Eagan, has a "by-the-numbers plot," but "builds up just enough suspense to tide over hungry action fans until something better comes along." Forecasters predict up to $20 million for the picture.

Dolly Parton and Queen Latifah team up for Joyful Noise (2,735 theatres), which should land somewhere over or under $10 million if it effectively pulls in the country and urban followers associated with its two stars. Though it's rife with "commercial clichés," critic David Noh still couldn't help but find the gospel music-filled movie "rousing fun," helped in part by the enthusiastic writer/director Todd Graff. He reveals "a deep-grained love of music and performance." The moms in Joyful Noise's female demographic, however, may find themselves buying tickets to see Belle, Gaston, and the Beast instead.

Meryl Streep's spot-on impression of Margaret Thatcher will be seen in more theatres this weekend, as Oscar hopeful The Iron Lady expands into 802 theatres. Man on a Mission, which details Richard Garriot's $30 million trip into space, will open in one theatre. In my review, I praised the interesting story, but was frustrated with the many missed opportunities that would have made the documentary more captivating and emotionally resonant.

On Tuesday, we'll see if the four-day weekend helped attract family audiences to Beauty and the Beast 3D, and if the holiday helps pull the U.S. box office out of its slump.