'Contraband' hijacks first place over MLK Day weekend

The long Martin Luther King, Jr. Day weekend was a boon to studios and exhibitors, with 2012 totals up an estimated 2-4% from last year. On Sunday, the Golden Globes provided publicity to awards darlings like The Iron Lady, The Artist, and The Descendents, all of which should see bumps next week as audiences put these films on their must-see lists.

Opening nearly as well as surprise hit Taken, Contraband earned $28.8 million over four days. The slightly male-skewing, older audience turned out for the remake of Icelandic hit Reykjavik-Rotterdam. The action pic drew praise in exit polls, with most rating the movie an A-.

In second place, the re-release of Beauty and the Beast in 3D conjured up $23.5 million in four days. The animated classic did especially well on the Monday school holiday, which was the second-highest grossing day of the weekend. Unsurprisingly, audiences rated the 1991 movie an A+.

In fourth place, Joyful Noise called out to females over 30. The Dolly Parton-Queen Latifah gospel dramedy earned a praiseful $13.7 million. That's better than the opening of Country Strong last year and on par with Queen Latifah's previous openings.

Word got out about The Devil Inside, and the horror stinker plummeted 76% over the three-day period. Since the movie cost less than $1 million, even this weekend's $9.1 million total is all gravy to the folks at Paramount.

Moving into 800 theatres, The Iron Lady skyrocketed 3,571% to $6.4 million. Meryl Streep's win for Best Actress at the Golden Globes should make this biopic rise even further next week.

Golden Globes Best Drama winner The Descendants dipped 18% to earn another $2.5 million. The Hawaii-set tale has been shedding theatres over the past several weeks (from 878 to 660), perhaps part of a more long-range distribution plan? With its second win by George Clooney for Best Actor, this Alexander Payne-directed film seems like a prime target for further expansion.

The Artist, winner of Best Comedy on Sunday night, was directly behind The Descendants with a total of $1.4 million, a slight increase from last week. This silent, black-and-white tale has done surprisingly well given the hesitations most people usually have with watching movies in such an antiquated mode.

This Friday will be a busy one. Director Steven Soderbergh's action pic Haywire will debut, along with Red Tails, which chronicles the missions of black pilots during WWII.  Underworld Awakening, the fourth in the series, will also open. Finally, 9/11 drama Extremely Loud & Incredibly Close will go from six theatres to over 2,000.