A Weekend of Leftovers...and 'Punisher: War Zone'

By Sarah Sluis

Deferring to the blitz of movies released over Thanksgiving weekend, only one film opens to wide release
this week, Punisher: War Zone (2,508 screens).  The comic book sequel should break the top five, better than last week's action sequel Transporter 3, but the movie's lackluster reviews certainly won't electrify audiences or even fanboys. 

With Four Christmases, Australia, Bolt, and Twilight returning for their second and third week, more eyes will focus on the performance of these holdovers.  Australia opened to a lackluster $20 million, and its success or failure will be determined this weekend, when analysts measure just how much it drops from last week.  Bolt, which rebounded from its Twilight-induced third place opening by posting the same numbers over Thanksgiving (unlike Twilight, which dropped nearly 70%), should finally drop a little this weekend, but the real sign of its longevity won't come until schools let out for winter break--will parents bring their children to Bolt or choose something else?   Last week's number one release, Four Christmases, should hold its appeal through this weekend, especially now that audiences have heard piped Christmas music for a week in virtually every public place.

Last week four specialty releases cleared a million dollars (Milk, Slumdog Millionaire, The Boy in the Striped Pajamas, Changeling). While the latter two films are winding down,  Milk and Slumdog Millionaire both expand their releases this week. Milk will move onto 99 screens and Slumdog Millionaire onto 78, including new markets Atlanta, Detroit, and Indianapolis.  Both films are sure to rack up Oscar nominations, so they're worth seeing.

Beyond wide releases, Cadillac Records (686 screens) and Nobel Son
(893 screens) both open moderately this week.  Starring Adrien Brody and Beyonce Knowles, the glamorous and flashy musical was dubbed "rollicking and insightful" by the New York Times but "overstuffed" by our reviewer, David Noh.

A stylistically flashy film, Nobel Son
seems to have inspired a "love it or hate it" response, and is currently tracking at 21% on RottenTomatoes.  Our critic David Noh called it "over the top but in a good way," and predicts the film will have a cult following.  Lastly, Ron Howard's Frost/Nixon opens on 3 screens, and the positively reviewed film will now have a chance to gain or lose momentum based on audience response.

'Four Christmases' cheers up box office

By Sarah Sluis

Hollywood had a lot to be thankful for this weekend.  Grossing 4% more than last year's Thanksgiving

weekend, the box office showed no signs of recession.  Holiday picture Four Christmases came in at number one with a $31.6 million gross, but with the top seven films each earning at least $10 million, there was plenty of holiday cheer to spread around.  Bolt actually increased its take 1% from last week, earning $26.5 million for the weekend and proving that families sidetracked by Twilight would come back to see a reliably entertaining Disney picture.

Twilight finished at number three with $26.3 million, dropping 62%.  The spike downward does not necessarily spell a swift demise for the picture.  With winter break coming up, teen fans who saw the film in the opening weekend will have the chance to come back for repeat viewings and spread the word among their less devoted friends.

Australia finished on the low side, earning $14.8 million for the three-day weekend and $20 million for the five-day total.  Despite tracking highly among women over 25, the picture did not skew strongly towards that demographic, attracting equal amounts of men and women, and only a slight (65%) skew in audiences over 25 (i.e. people went with their families).  If this film is truly drawing a Nights of Rodanthe-type crowd, who didn't have the time to see the movie because of their turkey-basting duties, Australia will stick around through the holiday season and cross at least $50 million.  Working against the film, however, is that this film already received a huge push from Oprah a few weeks back, giving it plenty of time to work up anticipation among a crowd that relies heavily on word-of-mouth to make their moviegoing decisions.  Next weekend, which will have an open schedule with plenty of room to pick up audience members, will determine the box-office playability of Baz Luhrman's romantic epic.

Among specialty releases, Milk and Slumdog Millionaire both wowed audiences and the box office.  Milk earned an astounding $38,375 per theatre ($52,627 for the five-day holiday) in its debut, and third-weeker Slumdog's $27,890 per theatre prompted Fox Searchlight to announce that the film will expand to 600 theatres by December 19th.  Both of these films have received a healthy amount of Oscar buzz, and their robust ticket sales validate their potential as Academy Award contenders.

Full box office results available here.

'Twilight' draws teens, adults to a $70 million opening weekend

By Sarah Sluis

Surpassing both industry ($50-$60 million) and Summit Entertainment's ($40 million) expectations, Twilight earned $70.5 million this weekend.  The astounding figure makes my estimate of $100 million
in three weeks virtually guaranteed, even with this Wednesday's release of PG-13 spectacle Australia and comedy Four Christmases.  Twilight, which made $35.8 million on Friday alone (including midnight screenings from the evening before), dropped minimally on Saturday.  A cult film without crossover appeal usually dies on Saturday, but, like its undead hero, Twilight stayed alive.  The flurry of media around Twilight created a zero-to-sixty in awareness level among those unfamiliar with the source material, drawing out scores of curious viewers, especially mothers.  The film's Mormon connection siphoned away viewers from Disney's Bolt, which finished third at $27 million.  Utah, with its Mormon-heavy, family-oriented population, normally does above-average business with Disney films, but it appears those audiences chose Twilight over Bolt.  Disney expects audiences will turn out for Bolt in weeks to come, but Twilight's passionate fan base undoubtedly swayed groups of filmgoers towards the vampire romance.  Directed by Catherine Hardwicke, the film also turns out to be the biggest opening ever for a female-directed film.  More depressing than inspiring, only 6% of directors are female.  Betcha more than 6% of wannabe directors are female.

Beating out Bolt, Quantum of Solace finished at #2 with $27.4 million.  The best option for moviegoers not entranced by teen vampires or superstar dogs, the Bond film swiftly crossed the $100 million mark and brought its two-week total to $109.4 million.

Below the top three, kid-oriented pictures Madagascar: Escape 2 Africa (#4, $16 million) and High School Musical 3 (#7, $2 million) experienced the biggest drops in business due to competition from Twilight and Bolt.  Each fell over 50% from last week, with HSM falling 64.5%.

Role Models ($7.2 million) and Changeling ($2.6 million) each dropped around 30% to finish at #5 and #6.  The Boy in the Striped Pajamas, which expanded in its third week, made $1.6 million and grabbed the #9 spot.  Finishing just outside of the top ten, despite being exhibited in only 32 theatres, Slumdog Millionaire made $994,000, $31,000 per theatre.  Since its release, the film has received an uptick in Oscar buzz.  Unlike Changeling, which lost  Oscar momentum after people went out and saw the film, Slumdog Millionaire has played the underdog card successfully, making those who have seen the film feel as though they have discovered a gem.  If only a fraction of the viewers are like me--I've encouraged a number of friends and family to see the film--Slumdog will be a millionaire many times over.

Full box office results available here.

'Bolt' and 'Twilight' to satisfy the young (at heart)

By Sarah Sluis

Twilight (3,419 screens) debuted with sold-out midnight screenings last night, and finished at #5 among all-time pre-sold tickets (per Movietickets.com), right below The Dark Knight.  With the help of "Twilight Moms," the most obvious expansion of the teen girl demographic turning out for the film, the
vampire romance will continue to sell out screenings throughout the weekend.  Among non-Twilight-reading and Twilight-reading critics, the film has inspired polarized opinions.  A decent portion have acknowledged the film's ability to pull heartstrings despite some corny moments, but for others, like our critic Ethan Alter, those moments, combined with some trite camera setups and technical sloppiness, make the film unbearable.  A friend who accompanied the press screening called Twilight "teen fantasy reduced to its most basic form.   There is something so pure about a film that doesn't try to trick you into thinking it's clever, or appealing to anyone outside its demographic.  It's exactly the film for exactly its audience.  That's rare."

Bolt (3,651 screens) opens after a non buzz-generating sneak preview last weekend.  With a large portion of the screens exhibiting in 3D, the film will receive a boost in revenue from higher ticket prices
at those venues.  A solid film, our executive editor Kevin Lally called Bolt "an unpretentious, consistently entertaining romp...with plenty of heart".  As Lally notes, the breakout press story is that of Disney animator Mark Walton.  A hyperactive fanboy who naturally possesses hamster-like qualities, his scratch recording of the hamster Rhino was so good, it made it into the final film.  Coupled with the celebrity voices of Miley Cyrus, John Travola, and "Curb Your Enthusiasm"'s Susie Essman, the film should please adults and kids alike.

On the specialty side, The Boy in the Striped Pajamas expands to 406 screens, Muslim-lesbian romantic drama I Can't Think Straight opens on 3 screens, drug-induced superhero hallucination picture Special debuts on 1 screen, and Laotian immigrant documentary The Betrayal (Nerakhoon) opens at New York City's IFC Theatre.