'2012' destroys the box-office competition

By Sarah Sluis

Disasters, it seems, are always in style. 2012 earned an astonishing $65 million over the weekend, exceeding expectations. All the CG carnage came at a steep price, $200 million in production costs, but the first-week international gross of $225 million, plus a cable deal with FX, has already steered the movie toward the black.

Coming in second place, A Christmas Carol dropped a merry 25% to $22.3 million. It also has $200 million in production costs to make back, so the movie is counting on steady audiences through the Christmas season to recoup its investment. IMAX screens alone brought in $3.1 million, continuing the trend of 3D/IMAX films being buoyed up beyond opening weekend due to the strength of the higher-priced screens.

Pirate Radio debuted right out of the top ten at $2.8 million. Because it released on just 882 screens, its per-screen average of $3,200 bested seven of the films in the top ten. The movie didn't flop, but it would have needed to at least double its per-screen average to be considered a success.

The real second-week winner was Precious: Based on the Novel 'Push' by Sapphire. The drama made the top ten while in release on under 200 screens. The only other film to do that in the past decade, according to Box Office Guru, was Paranormal Activity, which did so just weeks ago. Sometimes lightning does strike twice, but I suspect another explanation. The definition of "per-screen" may have changed--Precious was being played ten times a day, which requires more than one screen to achieve. Still, its $6 million gross and $35,000 per-screen average show the movie has a ways to go at the box office, giving it a promising forecast when it expands again this Friday.

Fantastic Mr. Fox debuted to a $65,000 per screen (though, again, playing ten times a day at each of its four "screen" locations). The stop-motion animated film will open wide over Thanksgiving. With its appeal to both kids and adults, it might be the crowd-pleasing choice, though it will have both Planet 51 and The Princess and the Frog to contend with.

This Friday, the next movie in the Twilight Saga, New Moon, will storm into over 4,000 theatres. Animated Planet 51 will provide some counter-programming for kids, and parents that don't qualify as "Twilight Moms" may want to catch feel-good The Blind Side after they drop off their rabid teenage girls at the theatre.

'2012' to blow up at the box office

By Sarah Sluis

Today, 2012 will bring disaster to 3,404 theatres nationwide. Filled with unbelievable near-death escapes, and a survival mechanism called the "atomic-age equivalent of Noah's ark," the movie's strong suit is that it doesn't take itself too seriously. With this framework, the implausibilities go down much easier. While crowds will turn out for the special effects, the disaster theme is getting old. Add in the recession, and the movie could play either way: "My world is already collapsing, so why bother to see civilization collapse?" or "Well, I should see it. It will remind me things could be worse." The doom-and-gloom spectacle is expected to open at $40 million.

A movie rescued and repackaged from its unsuccessful British release, Pirate Radio, will open in 882 theatres. Previously titled The Boat That Rocked, it bowed to a disappointing run in Britain at a considerably bloated running time. It was given to Focus Features, edited, and re-marketed, so its performance will be a reflection of the success of Focus' efforts.

Joining Where the Wild Things Are as a kiddie movie with a hipster, adult feel, Fantastic Mr. Fox opens in four theatres (NY/LA) before expanding in coming weeks. The stop-motion animated film employs a style less like Coraline and more like Rudolph the Red-Nosed Reindeer: deliberately stilted. Our critic Ethan Alter called it "not necessarily...a great children's movie, but...a pretty fantastic Wes Anderson film." Having seen it myself, I can say it's fun to see Wes Anderson's signature style--his straight-on framing and penchant for stylized dialogue, to name two--melded with writer Roald Dahl's material and presented in stop-motion animation. By drawing in (perhaps confused) children, families, and adult Wes Anderson fans, the movie stands to make a buck without having to rob the three biggest chicken producers in town.

Opening in four theatres in New York and Washington D.C., The Messenger has already drawn warm reviews from critics, a promising sign given critic Justin Lowe's warning that the "delicate subject matter could be a tough sell in a marketplace still averse to accounts of the conflict; careful handling is required." By "gingerly [probing] wounds that are still healing with admirable empathy and insight," this war-themed film appeals both to soldiers and military families as well as those isolated from the impact of the U.S.'s wars.

Also opening today is William Kunstler: Disturbing the Universe (New York/Boston), a documentary about the civil rights lawyer who alienated almost everyone--including his two young daughters--when he started defending those guilty in the eyes of the American public, including an accused terrorist.

The kind of movie I would have enjoyed in high school, Dare, debuts today in New York and L.A. Though critic James Greenberg predicted most people won't see the movie until it hits cable, the high school-set movie is "a smart and well-observed entry in the genre [and] a cut above the usual hijinks."

On Monday, we'll see what kind of damage 2012 did on the box office, if Pirate Radio's re-marketing paid off, and if last week's big winner, Precious: Based on the Story 'Push' by Sapphire, can sustain its performance as it expands to 174 theatres.