‘Frozen’ fells latest from ‘Paranormal Activity’ franchise

It might be time for the guys behind Paranormal Activity to switch off the camera and call it a day. The Marked Ones, the fifth installment in the found-footage horror series, had the franchise’s softest opening this past Friday, Saturday and Sunday. The weekend’s only new release grossed $18.2 million, which is over $10 million less than its predecessor, Paranormal Activity 4 (itself a disappointment when compared with its predecessor, Paranormal Activity 3, and that film’s $52.7 million opening). With a low Cinemascore rating of a “C-,” The Marked Ones isn’t expected to remain in theatres for long and will most likely top out at around $35 million. Luckily for Paramount, however, the film cost just $5 million to make.  Even with a weak box-office performance, the movie should still turn a small profit.

There’s nothing small about the kind of numbers Disney’s Frozen continues to pull in. Once again, the princess musical earned the weekend’s highest gross. Frozen is the first movie since Avatar to take the No. 1 slot its sixth weekend in theatres. It raked in $20.7 million domestically and officially crossed the $600 million mark internationally. But how does the movie’s theatrical endurance compare with other, past offerings from The Mouse House? It is now Disney Animation Studio’s second most successful film of all time, just behind The Lion King, and the fourth most successful original animated film. In other words, like its two female leads, Frozen holds its own.

 

The Hobbit: The Desolation of Smaug failed to hold onto its standing as one of the weekend’s top two earners. The second Lord of the Rings prequel grossed $16.3 million to clock in at No. 3, just behind Paranormal Activity: The Marked Ones. So far, Smaug has taken in almost $229.6 million domestically and over $500 million internationally, boasting a total worldwide cume of $756.6 million.

Surprising several pundits, and to the great dismay of those who believe the film glorifies the excesses of its frat-boy financiers, The Wolf of Wall Street took the No. 4 spot, earning $13.4 million. Wolf’s domestic finances now stand at $63.3 million. If the 3-hour movie continues to reap the benefits of the press attention lavished on its detractors, and if it does manage to pull in a few Oscar nominations, the film is looking at a total gross of $100 million by the time it leaves theatres.

 

One ‘70's-themed ensemble edged out another for the weekend’s No. 5 spot, with American Hustle taking the prize. The David O. Russell dramedy out-grossed Anchorman 2 to earn $13.2 million, bumping its domestic total to a figure just shy of $90 million. Ron Burgundy and his comedic cohorts drew enough viewers to earn $11.1 million. The successful sequel has now earned a (would you expect anything less?) classy $109.2 million.

Girl power propels Thanksgiving box office

Thanks to popular heroine Katniss Everdeen and a pair of sparring sisters, this year’s Thanksgiving weekend was the most lucrative on record. Hunger Games: Catching Fire continued to feed viewers’ appetite for action fare, love triangles, and watching Jennifer Lawrence drive both, earning an incredible $110 million over the five-day (Wednesday-Sunday) spread. Flying past Harry Potter and the Sorcerer’s Stone, which took in $82.4 million over the same period in 2001, Catching Fire is now the most successful film to have ever screened over the long Thanksgiving weekend.

Frozen, Catching Fire’s worthy challenger, set a record of its own these past several days. The Disney princess movie had the highest Thanksgiving opening of all time. It earned $93 million over Wednesday-Sunday night. Toy Story 2 previously held the record for most successful Thanksgiving debut, having opened to $80.1 million in 1999. Very loosely based on Hans Christian Andersen’s fairytale The Snow Queen (they both involve siblings and chilly Nordic weather), Frozen is now the top earner for Disney Animation Studios, way ahead of Tangled and that title’s 2010 Thanksgiving haul of $68.7 million.

It was mostly due to the efforts of the aforementioned, female-driven offerings that the holiday box office tallied out at $294 million, an uptick of 3 percent from last year’s $291 million. No other films came close to the weekend’s top two earners. In third place, Thor: The Dark World continued to do steady, if no longer stellar, business, drumming up $11 million in sales, a drop of 22 percent from last weekend. The Best Man Holiday took in $8.5 million, boosting its overall cume, after two-and-a-half weeks in theatres, to $63.4 million.

And then there are the rest of those films that had hoped to score big with a Turkey Day debut. None of them managed to lure audiences away from their tables and subsequent leftovers – or rather, from Catching Fire and Frozen. Homefront earned $9.8 million over the five-day period; Black Nativity, which was expected to lead the charge of smaller new releases, earned just $5 million; and Oldboy bombed with $1.25 million.

The Book Thief did fine business, clocking in at $4.85 million, though it’s unclear how successful the Nazi-era family film will continue to be in the weeks ahead. Philomena, which opened in 835 theatres, earned $4.6 million, with high expectations for further steady sales.