‘Ride Along’ to pull up ahead of ‘Jack Ryan’

Buddy cop comedy Ride Along, starring Ice Cube and comedian Kevin Hart, whose documentary Kevin Hart: Let Me Explain was one of the most successful docs of 2013, is poised to cut in front of the other guys and finish first this weekend. Jack Ryan: Shadow Recruit will likely be Ride’s fiercest competitor, although the spy reboot isn’t expected to put up much of a fight.

Ride Along follows a seasoned cop who tries to scare away his sister’s boyfriend by taking the wannabe policeman on a faux ride-along – which soon turns very and hilariously real. Pundits believe the film’s dual plots involving a romantic relationship and a budding bromance should appeal to audiences of both genders and help the film score big at the box-office. Expectations are hovering about $30 million for the long weekend. Interestingly, if Ride Along does earn the most money, this will be the third consecutive year a Universal film has come out on top over the MLK holiday.

Chris Pine is now the fourth actor to tackle the popular Tom Clancy character Jack Ryan. Alec Baldwin played him once and Harrison Ford played him twice in the ‘90s, while Ben Affleck made the most recent attempt to establish a Jack Ryan franchise with 2002’s The Sum of All Fears. Is Chris Pine finally the guy to make a Bourne-like success of Ryan? Unclear. The film has gotten mixed though not terrible reviews, with many critics adopting an ambivalent attitude: Competent enough, but we’ve seen it before. Shadow Recruit opens in 3,387 theatres to Ride Along’s 2,662, but even with a potentially larger audience base, the movie is only expected to gross somewhere in the high-teens.

2013 saw a number of high returns for horror films, and Devil’s Due may be looking to continue that momentum. Unfortunately, the movie’s found-footage conceit, once a popular device, seems to be wearing thin with viewers. Paranormal Activity: The Marked Ones also featured spooky video and yet it failed to match the figures of past Paranormal Activity movies, opening to just $18 million, a new franchise low. Devil’s Due doesn’t have a similarly recognizable name, or cast (although fans of TV show “Friday Night Lights” will be excited to see Matt Saracen up on the big screen), in which case, the film will likely clock in between $10 and $15 million.

Animated kids’ comedy The Nut Job is the last new release opening wide this weekend. Comparisons to Disney’s winter behemoth Frozen are inevitable, although the latter continues to hold remarkably strong. The nutty squirrel caper may have novelty on its side, but Frozen has the enduring appeal of Idina Menzel. The princess musical will likely out-earn Job, which isn’t expected to gross more than $20 million or so.

Lastly, several Academy Award nominees are getting their pre-Oscars re-release this weekend, to the delight of those intent on seeing each of the nine Best Picture contenders before the March 2 telecast. Technically, Captain Phillips is already two days into its theatrical return, having opened in 903 theatres on Wednesday. Favorites Gravity and 12 Years a Slave will screen in 944 and 761 locations, respectively.

‘Frozen’ fells latest from ‘Paranormal Activity’ franchise

It might be time for the guys behind Paranormal Activity to switch off the camera and call it a day. The Marked Ones, the fifth installment in the found-footage horror series, had the franchise’s softest opening this past Friday, Saturday and Sunday. The weekend’s only new release grossed $18.2 million, which is over $10 million less than its predecessor, Paranormal Activity 4 (itself a disappointment when compared with its predecessor, Paranormal Activity 3, and that film’s $52.7 million opening). With a low Cinemascore rating of a “C-,” The Marked Ones isn’t expected to remain in theatres for long and will most likely top out at around $35 million. Luckily for Paramount, however, the film cost just $5 million to make.  Even with a weak box-office performance, the movie should still turn a small profit.

There’s nothing small about the kind of numbers Disney’s Frozen continues to pull in. Once again, the princess musical earned the weekend’s highest gross. Frozen is the first movie since Avatar to take the No. 1 slot its sixth weekend in theatres. It raked in $20.7 million domestically and officially crossed the $600 million mark internationally. But how does the movie’s theatrical endurance compare with other, past offerings from The Mouse House? It is now Disney Animation Studio’s second most successful film of all time, just behind The Lion King, and the fourth most successful original animated film. In other words, like its two female leads, Frozen holds its own.

 

The Hobbit: The Desolation of Smaug failed to hold onto its standing as one of the weekend’s top two earners. The second Lord of the Rings prequel grossed $16.3 million to clock in at No. 3, just behind Paranormal Activity: The Marked Ones. So far, Smaug has taken in almost $229.6 million domestically and over $500 million internationally, boasting a total worldwide cume of $756.6 million.

Surprising several pundits, and to the great dismay of those who believe the film glorifies the excesses of its frat-boy financiers, The Wolf of Wall Street took the No. 4 spot, earning $13.4 million. Wolf’s domestic finances now stand at $63.3 million. If the 3-hour movie continues to reap the benefits of the press attention lavished on its detractors, and if it does manage to pull in a few Oscar nominations, the film is looking at a total gross of $100 million by the time it leaves theatres.

 

One ‘70's-themed ensemble edged out another for the weekend’s No. 5 spot, with American Hustle taking the prize. The David O. Russell dramedy out-grossed Anchorman 2 to earn $13.2 million, bumping its domestic total to a figure just shy of $90 million. Ron Burgundy and his comedic cohorts drew enough viewers to earn $11.1 million. The successful sequel has now earned a (would you expect anything less?) classy $109.2 million.

‘Paranormal Activity’ to scare up weekend business

Though 2013 ended on a high note earlier this week – domestic sales tallied out at almost $11 billion for the year – the first weekend of 2014 will likely be a quiet one.  The Marked Ones, the fifth installment in the popular Paranormal Activity horror franchise, is the only new release opening today. The first PA film was a surprise hit and a testament to the power of word-of-mouth buzz. The micro-budgeted flick, released in 2007, earned $107.9 million and is still the series’ most successful movie. Paranormal Activity 2 grossed $84.8 million in 2010, while Paranormal 3 has come the closest yet to matching the first film’s haul, raking in $104 million in 2011. Paranormal Activity 4, however, which opened in 2012, took in roughly half its predecessor’s total, earning just $53.9 million.

This time around, the filmmakers are hoping to utilize the power of demographics. The lead actors in The Marked Ones are Latino, perhaps a direct casting nod to the series’ fans: Latinos tend to make up a large percentage of horror-movie audiences. Not to mention, with the success of recent films targeted toward Latino viewers, such as Instructions Not Included, Hollywood in general seems to be wising up to the power (i.e. the willingness to spend) of this previously underserved group. Besides a shift in players, though, it’s supernatural business as usual, with previews emphasizing unsettling video footage, the franchise’s hallmark.

Pundits are predicting a haul of just under $25 million for Paranormal Activity: The Marked Ones. Expectations have been softened by the weekend’s Northeastern snowstorm, which many believe will keep viewers inside, where their VOD, DVDs and Netflix are more readily accessible.

A good portion of those who are brave enough to weather the elements in search of off-the-couch entertainment, though, will in all likelihood opt for Disney’s grand success story, Frozen. This weekend will mark the animated musical’s sixth in theatres, and it’s still going strong. Strong enough to win the No. 2 slot just beneath The Marked Ones, according to those in the know. The Hobbit: The Desolation of Smaug will probably clock in at No. 3, followed by Oscar and fan favorite American Hustle, with Anchorman 2 rounding out the top 5. Martin Scorsese’s The Wolf of Wall Street may be able to leverage recent controversy and prurient interest in its subject matter to sneak its way into the No. 5 slot, just ahead of Burgundy and his much more harmless coterie of buffoons, but given Street’s low Cinemascore rating  of a “C”, that seems unlikely.