‘Frozen’ fells latest from ‘Paranormal Activity’ franchise

It might be time for the guys behind Paranormal Activity to switch off the camera and call it a day. The Marked Ones, the fifth installment in the found-footage horror series, had the franchise’s softest opening this past Friday, Saturday and Sunday. The weekend’s only new release grossed $18.2 million, which is over $10 million less than its predecessor, Paranormal Activity 4 (itself a disappointment when compared with its predecessor, Paranormal Activity 3, and that film’s $52.7 million opening). With a low Cinemascore rating of a “C-,” The Marked Ones isn’t expected to remain in theatres for long and will most likely top out at around $35 million. Luckily for Paramount, however, the film cost just $5 million to make.  Even with a weak box-office performance, the movie should still turn a small profit.

There’s nothing small about the kind of numbers Disney’s Frozen continues to pull in. Once again, the princess musical earned the weekend’s highest gross. Frozen is the first movie since Avatar to take the No. 1 slot its sixth weekend in theatres. It raked in $20.7 million domestically and officially crossed the $600 million mark internationally. But how does the movie’s theatrical endurance compare with other, past offerings from The Mouse House? It is now Disney Animation Studio’s second most successful film of all time, just behind The Lion King, and the fourth most successful original animated film. In other words, like its two female leads, Frozen holds its own.

 

The Hobbit: The Desolation of Smaug failed to hold onto its standing as one of the weekend’s top two earners. The second Lord of the Rings prequel grossed $16.3 million to clock in at No. 3, just behind Paranormal Activity: The Marked Ones. So far, Smaug has taken in almost $229.6 million domestically and over $500 million internationally, boasting a total worldwide cume of $756.6 million.

Surprising several pundits, and to the great dismay of those who believe the film glorifies the excesses of its frat-boy financiers, The Wolf of Wall Street took the No. 4 spot, earning $13.4 million. Wolf’s domestic finances now stand at $63.3 million. If the 3-hour movie continues to reap the benefits of the press attention lavished on its detractors, and if it does manage to pull in a few Oscar nominations, the film is looking at a total gross of $100 million by the time it leaves theatres.

 

One ‘70's-themed ensemble edged out another for the weekend’s No. 5 spot, with American Hustle taking the prize. The David O. Russell dramedy out-grossed Anchorman 2 to earn $13.2 million, bumping its domestic total to a figure just shy of $90 million. Ron Burgundy and his comedic cohorts drew enough viewers to earn $11.1 million. The successful sequel has now earned a (would you expect anything less?) classy $109.2 million.

‘Paranormal Activity’ to scare up weekend business

Though 2013 ended on a high note earlier this week – domestic sales tallied out at almost $11 billion for the year – the first weekend of 2014 will likely be a quiet one.  The Marked Ones, the fifth installment in the popular Paranormal Activity horror franchise, is the only new release opening today. The first PA film was a surprise hit and a testament to the power of word-of-mouth buzz. The micro-budgeted flick, released in 2007, earned $107.9 million and is still the series’ most successful movie. Paranormal Activity 2 grossed $84.8 million in 2010, while Paranormal 3 has come the closest yet to matching the first film’s haul, raking in $104 million in 2011. Paranormal Activity 4, however, which opened in 2012, took in roughly half its predecessor’s total, earning just $53.9 million.

This time around, the filmmakers are hoping to utilize the power of demographics. The lead actors in The Marked Ones are Latino, perhaps a direct casting nod to the series’ fans: Latinos tend to make up a large percentage of horror-movie audiences. Not to mention, with the success of recent films targeted toward Latino viewers, such as Instructions Not Included, Hollywood in general seems to be wising up to the power (i.e. the willingness to spend) of this previously underserved group. Besides a shift in players, though, it’s supernatural business as usual, with previews emphasizing unsettling video footage, the franchise’s hallmark.

Pundits are predicting a haul of just under $25 million for Paranormal Activity: The Marked Ones. Expectations have been softened by the weekend’s Northeastern snowstorm, which many believe will keep viewers inside, where their VOD, DVDs and Netflix are more readily accessible.

A good portion of those who are brave enough to weather the elements in search of off-the-couch entertainment, though, will in all likelihood opt for Disney’s grand success story, Frozen. This weekend will mark the animated musical’s sixth in theatres, and it’s still going strong. Strong enough to win the No. 2 slot just beneath The Marked Ones, according to those in the know. The Hobbit: The Desolation of Smaug will probably clock in at No. 3, followed by Oscar and fan favorite American Hustle, with Anchorman 2 rounding out the top 5. Martin Scorsese’s The Wolf of Wall Street may be able to leverage recent controversy and prurient interest in its subject matter to sneak its way into the No. 5 slot, just ahead of Burgundy and his much more harmless coterie of buffoons, but given Street’s low Cinemascore rating  of a “C”, that seems unlikely.

 

‘Hobbit’ leads holiday charge, contributes to record b.o.

Five new films may have opened on Christmas day, but it seems audiences preferred to seek out known successes, rather than take a chance on novel fare. The Hobbit: The Desolation of Smaug won the weekend for the third week in a row with its $29.9 million haul, while Disney’s hit Frozen, now in its fifth week, skated past last weekend’s tough competitor American Hustle as well as Anchorman 2 to earn the second highest gross ($28.8 million). Though Smaug continues to track behind last year’s Hobbit prequel, it nonetheless joins Gravity as the only two films this year to have retained their No. 1 standing for three consecutive weekends. As for Frozen, which has surpassed even the most optimistic expectations, it boasted the third highest  fifth-weekend gross ever, just behind the $30 million Titanic earned its fifth weekend in theatres, and Avatar’s $42.8 million.

Anchorman 2: The Legend Continues chuckled its way to the No. 3 slot with $20.2 million. So far, the comedy has earned $83.7 million domestically. Will Ferrell’s long-gestating sequel should easily surpass the first Anchorman’s $85.7 million cume within the next few days.

In fourth place, David O. Russell’s American Hustle made like stars Amy Adams and Bradley Cooper and danced its way to a cool $19.6 million. The film has so far enjoyed (almost) universal critical acclaim and positive word-of-mouth. More awards nominations seem imminent, which should significantly boost its already impressive $60 million cume. Pundits believe an overall take of $100 million is likely.

The only new release to have landed within the weekend’s Top 5 – and then just barely – was Martin Scorsese’s much hyped The Wolf of Wall Street. The Leonardo DiCaprio-starrer earned $18.5 million, or $34.3 million for the five-day holiday spread. There are those who believe the film’s low Cinemascore rating of a “C” bodes poorly for its continued box office success, predicting a quick flameout within the next week or two. Others, however, think Street’s controversial depiction of stunted adolescence/hubristic debauchery will continue to draw viewers, especially if the rumors prove true and the film earns an Oscar nod or several.

Saving Mr. Banks, which has struggled to find its audience these past few weeks, finally clicked with holiday moviegoers. The true story of how Walt Disney successfully won the film rights to Mary Poppins from persnickety author P.L. Travers earned $14 million, a great uptick of 50%.

Unfortunately, with the exception of The Wolf of Wall Street, the full story of the holiday’s new releases isn’t as uplifting. The Secret Life of Walter Mitty did OK business with its $13 million weekend gross and $25.6 million five-day haul. Those figures are respectable, though they pale in comparison with past Ben Stiller hits Night at the Museum and the Meet the Parents movies. Still, at least Stiller and his collaborators weren’t part of the very, very expensive 47 Ronin, directed by and starring Keanu Reeves, which tanked with $9.9 million ($20.6 million over the five days).  They also had nothing to do with Grudge Match, a flop with $7.3 million ($13.4 million five-day), nor, thankfully, with Justin Bieber’s docu-bomb, Believe ($2 million/$4.3 million). As Mitty himself is well aware, it’s all about perspective.

Even given the aforementioned string of less-than-boffo bows, though, the day’s big news is all about 2013’s box-office success. Final numbers have yet to be tallied, but as of yesterday the domestic box office was just $1.6 million shy of the $10.837 billion record set in 2012. With today and tomorrow still to go, it’s safe to assume 2013 will be another one for the books.

‘Anchorman 2’ to have a classy weekend

The man who managed to make the trinity of obnoxiousness – misogyny, dimwittedness and frustratingly perfect hair – hilariously lovable in 2004 is back for another crassly classy good time. Will Ferrell has reprised his role as ‘70’s newsman Ron Burgundy for Anchorman 2: The Legend Continues, which opened wide in 3,450 locations on Wednesday.

Ferrell and director Adam McKay’s first Anchorman was by no means a box-office success, earning roughly $85 million domestically and failing to generate any international business to speak of. The film only found a dedicated audience once it was released on DVD, quickly becoming the kind of cult favorite many a high-schooler spent his, and her, lunch period quoting.

Hollywood, however, was a little slow to catch up. Anchorman may have found new life post-theatrical release, but given its tepid b.o. performance, studio execs at Paramount were initially hesitant to green-light a sequel. The fact that several of the film’s stars have become more popular over the last decade – most notably Steve Carell, who helmed his own cult hit, TV series “The Office – probably played a large role in overcoming the kind of bottom-line hesitancy that kept Anchorman 2 in limbo for years. Not that Paramount, once committed, minded waging an expensive marketing campaign on the movie’s behalf. Have all those Dodge Durango commercials piqued viewers’ interest? The weekend before Christmas is notoriously tough for new releases, but Anchorman 2 is still expected to earn between $40 and $50 million for the five-day spread.

Actually, so is The Hobbit: The Desolation of Smaug. Few pundits have been able to discuss Smaug without mentioning its inability to generate the same kind of boffo revenue as its predecessor, last year’s The Hobbit: An Unexpected Journey (even though Smaug has earned superior reviews). Yet Peter Jackson’s second Lord of the Rings prequel is still drawing sizable crowds. It wouldn’t be a Christmas miracle if Smaug managed to out-gross Anchorman 2 this weekend.

CG-animated kids’ film Walking with Dinosaurs will likely land at the bottom of the weekend’s list of top earners. Frozen continues to pose fierce competition, and will probably keep Dinosaurs from grossing more than $10 or $12 million.

Specialty enthusiasts who do not live in either New York or LA (a tough position for a specialty enthusiast) will be treated to Christmas-come-early today. Both American Hustle and Saving Mr. Banks are expanding, to 2,500 and 2,200 locations, respectively. David O. Russell’s Oscar favorite had the fourth-best per-theatre average when it opened in limited release last weekend. Given the loud buzz surrounding the flick, it should earn upwards of $15 million.

Last but by no means the least interesting, Spike Jonze’s Her, about a man who falls in love with a computer operating system (not as crazy as it sounds, considering the computer’s voice belongs to Scarlett Johansson), also bows in six locations today. The film is on track to expand wide on January 10^th.