‘Frozen’ fells latest from ‘Paranormal Activity’ franchise

It might be time for the guys behind Paranormal Activity to switch off the camera and call it a day. The Marked Ones, the fifth installment in the found-footage horror series, had the franchise’s softest opening this past Friday, Saturday and Sunday. The weekend’s only new release grossed $18.2 million, which is over $10 million less than its predecessor, Paranormal Activity 4 (itself a disappointment when compared with its predecessor, Paranormal Activity 3, and that film’s $52.7 million opening). With a low Cinemascore rating of a “C-,” The Marked Ones isn’t expected to remain in theatres for long and will most likely top out at around $35 million. Luckily for Paramount, however, the film cost just $5 million to make.  Even with a weak box-office performance, the movie should still turn a small profit.

There’s nothing small about the kind of numbers Disney’s Frozen continues to pull in. Once again, the princess musical earned the weekend’s highest gross. Frozen is the first movie since Avatar to take the No. 1 slot its sixth weekend in theatres. It raked in $20.7 million domestically and officially crossed the $600 million mark internationally. But how does the movie’s theatrical endurance compare with other, past offerings from The Mouse House? It is now Disney Animation Studio’s second most successful film of all time, just behind The Lion King, and the fourth most successful original animated film. In other words, like its two female leads, Frozen holds its own.

 

The Hobbit: The Desolation of Smaug failed to hold onto its standing as one of the weekend’s top two earners. The second Lord of the Rings prequel grossed $16.3 million to clock in at No. 3, just behind Paranormal Activity: The Marked Ones. So far, Smaug has taken in almost $229.6 million domestically and over $500 million internationally, boasting a total worldwide cume of $756.6 million.

Surprising several pundits, and to the great dismay of those who believe the film glorifies the excesses of its frat-boy financiers, The Wolf of Wall Street took the No. 4 spot, earning $13.4 million. Wolf’s domestic finances now stand at $63.3 million. If the 3-hour movie continues to reap the benefits of the press attention lavished on its detractors, and if it does manage to pull in a few Oscar nominations, the film is looking at a total gross of $100 million by the time it leaves theatres.

 

One ‘70's-themed ensemble edged out another for the weekend’s No. 5 spot, with American Hustle taking the prize. The David O. Russell dramedy out-grossed Anchorman 2 to earn $13.2 million, bumping its domestic total to a figure just shy of $90 million. Ron Burgundy and his comedic cohorts drew enough viewers to earn $11.1 million. The successful sequel has now earned a (would you expect anything less?) classy $109.2 million.

‘Smaug’ smolders at weekend b.o.

The Hobbit: The Desolation of Smaug performed as expected this past Friday, Saturday and Sunday, even with weather conditions that were once again less than conducive to venturing outside. The Lord of the Rings prequel didn’t match the boffo opening of its predecessor, The Hobbit: An Unexpected Journey and that movie’s $84.6 million haul, though it was still the weekend’s top earner by a Middle-earth mile. Journey raked in $73.7 million domestically, which is more or less on target with last Friday’s predictions.  Although its gross also fell short of previous December blockbusters I Am Legend, which opened to $77.2 million, and Avatar ($77 million), Smaug is tracking very strong overseas. In fact, it’s out-performing the first Hobbit territory by territory, having reaped $131.2 from 49 markets.

In second place, Disney’s Frozen continues to skate along as an unqualified success for the Mouse House. The tale of two princesses dipped 32% to earn $22.2 million, upping its domestic gross to $164.4 overall.

Many had expected Tyler Perry’s A Madea Christmas to earn that No. 2 slot, which Frozen continues to keep warm. Unfortunately, this latest outing for Perry’s wisecracking granny was a disappointment, even more so when held against the director’s other films. Madea bowed to $16 million, Perry’s third-lowest opening yet. It's the lowest opening of any film to feature Madea. Yet even with such a soft bow and those poor reviews, Perry/Madea should still have a fairly merry $50 million Christmas on his hands.

Out of the Furnace will have most likely seen its way out of theatres by then. The weekend’s No. 4 earner took in just $2.3 million after free-falling 56% from last week. So far, the film has earned an anemic $9.5 million.

Luckily, the movie’s star, Christian Bale, has another lauded project to distract him. His other, more high-profile film, American Hustle, is just beginning a successful theatrical run. Having opened in six locations, Hustle scored a great $690,000 for a per-theatre average of $115,000. Fellow awards contender Saving Mr. Banks didn’t fare quite as well, though its $421,000 haul from 15 theatres is nothing to turn up a finicky nose at. It’ll likely play better once it opens wide this Friday.