'Just when you thought I was dead...'

Harvey Weinstein was back in the media and the MPAA’s bad graces this morning after appearing on "CBS This Morning" to announce the launch of yet another attack on the ratings system. This time, the MPAA managed to incite the very, very public irritation of Weinstein by giving one of his awards-season contenders, Philomena, an audience-restricting R instead of a PG-13 rating. Like that time they tried to give Blue Valentine an NC-17 instead of an R rating (Harvey won that one), or that time they gave The King’s Speech an R instead of a PG-13 rating (Harvey did not win that one), the MPAA has apparently once again acted in a manner that could hurt the success, of the fiscal or Academy Awards variety, of a Weinstein film. A thing not to be borne.

But this particular campaign has gotten off to a remarkably likable start. The hullabaloo managed to transcend a typical Weinstein publicity blitz the moment Judi Dench, in character as James Bond’s late boss M, swiveled to face the camera in a 20-second video spot and pronounced herself resurrected. “Just when you thought I was dead,” M (or PhiloMena) wink-winks, before telling the audience she has an important mission for them. “Are you familiar with M-P-A-A?” she asks at video’s end. Presumably, when the next spot airs tomorrow, we’re to be charged with virtually accosting the MPAA as Weinstein brow-beating stand-ins until the bad guys relent and stop picking on poor old PhiloMena. It’s silly, but also fun, as Weinstein himself acknowledges (“I’m having fun with them”). One would think after 20-odd years – Weinstein launched his first attack on the MPAA back in 1994 when they tried to give Clerks an NC-17 rating (Harvey won that one) – the organization would be a little tired of the Weinsteins’ kind of fun. But the rest of us can enjoy the video clips.

A special M.essage:
 

Weinstein on "CBS This Morning:"
 

I do think Weinstein has a point. The difference between one F-word and two F-words in a film that doesn’t otherwise feature unduly adult or mature material seems negligible. I’m less sure how all those Southern church-going families will react to the negative portrayal of the movie’s nuns, but perhaps Philomena’s embodiment of Christian ideals will salve the wound. The ratings appeal is scheduled for next Wednesday, but count on at least another video or two before then.

'Skyfall' posts best James Bond opening ever

Skyfall handily beat its franchise predecessors to post the highest opening for a James Bond film ever. Pent-up demand from the four-year wait, along with great reviews, brought the movie to an $87.8 million weekend. That's $20 million more than Quantum of Solace, which opened in 2008
to $67 million. The crowd skewed male and older, indicating that Bond's core fanbase turned out. IMAX screens did well, contributing 15% to the weekend total. With an "A" CinemaScore rating, Skyfall will do well in coming weeks, especially because the only competition this Friday could not be more different: the final Twilight, which will draw predominantly younger females.

Flight suffered in its second weekend, droping 39% to $15.1 million. The Denzel Washington drama competed with the older males that also wanted to see Skyfall. Argo also dropped more than usual, posting a 34% dip to $6.7 million.

Lincoln opened in eleven theatres and was rewarded with the second-highest per-screen average for an opening over ten screens. The $81,800 per screen was right below the opening of Precious and above Moonlight Kingdom.  It was also enough for the Steven Spielberg-directed picture to
earn nearly a million dollars even with such a small release. The audience skewed unusually old for Hollywood, with 67% over the age of 35. Next week, Lincoln expands and the biopic may be able to coast on the momentum of the recent presidential election. Gathering support from the general populace, however, will be an uphill battle.

Among specialty releases, the foreign costume drama A Royal Affair had a strong opening, averaging $5,700 per screen in five locations. Startlet, which stars literary spawn Dree Hemingway, also performed fairly well, averaging $2,600 per screen in six locations.

This Friday, Bella and her vampire husband continue their romance in The Twilight Saga: Breaking Dawn Part 2, the fourth and final film in the blockbuster series. Lincoln will expand into a small wide release. Awards hopefuls Anna Karenina and The Silver Linings Playbook will also make their debut in select theatres.

Bond lands in the U.S. with 'Skyfall'

When FJI critic Frank Lovece calls Skyfall (3,505 theatres) "the best Bond film since the ’60s. Period," you know it will be a success. 92% of Rotten Tomatoes critics have also given a thumbs-up to the latest installment in the franchise. The years of waiting while MGM sorted out its bankruptcy paid off, giving those involved more time to polish the script and bring the series back to what it
used to be. The twenty-third Bond film has already earned $321 million overseas, so it's virtually guaranteed that Skyfall will have similar results at home. This is a "must see" feature that draws in people who rarely attend their local theatre. Expectations are cautious, and some predict that the latest Bond may not exceed the $67 million opening of 2008's Quantum of Solace. However, even if Skyfall does not open that high--but I think it will--it's already pretty clear that Bond's capers are so compelling, word-of-mouth will make this a strong player in the weeks to come. Besides the always-compelling performances of Daniel Craig as Bond and Judi Dench as M, Javier Bardem is the best Bond villain I've ever encountered. I can't think of many other actors who can play Julia Robert's love interest in Eat Pray Love, and then turn around and be an utterly creepy villain, as he has previously done in No Country for Old Men. Maybe Bardem can pull a Heath Ledger and snag an Oscar nomination for his role as the villain.

As a counterpoint to Skyfall, Steven Spielberg-directed Lincoln begins a limited release in 11 theatres. Daniel Day-Lewis stars as the sixteenth president in what's more of a political
procedural, a "handsomely mounted civics lesson" that gives audiences a "snapshot of a turbulent point in American politics," as described by FJI critic Daniel Eagan. The historical biopic has a scene-stealing supporting character, Tommy Lee Jones as the quick-witted Thaddeus Stevens, a powerful Senate member whose belief in equality for all races is considered too extreme by most other lawmakers. Lincoln will likely open extremely high because of Spielberg's pedigree, so the real test will be next week, when the Civil War-set tale expands to 1,500 theatres and must seek approval from a more general audience.

Rounding out the specialty offerings is A Royal Affair, a Danish-language love triangle between the king, the queen, and the royal physician. Johnny Knoxville and Patton Oswalt star in Nature Calls, a "good-natured send-up of the Boy Scouts," according to THR's John DeFore. Detroit's fire epidemic is highlighted in the documentary Burn: One Year on the Front Lines of the Battle to Save Detroit, which is opening in NYC.

On Monday, we'll see just how high Skyfall soared, and if its adult competitors Argo and Flight suffered from the release of the action and martini-fueled tentpole.

'Skyfall' opens this Friday in the U.S., but it's already a smashing success abroad

James Bond is, of course, a British import, though the long-running character is on a last-name basis with most of America. The James Bond movies historically debut first in the U.K., but the latest, Skyfall, has already been open for two weeks around the world in almost every major market. That doesn't include the U.S., which won't show the movie until November 9, three weeks
after its October 24 release elsewhere. Is this going to be the new order? Will the U.S. now regularly follow other countries in releases?

The answer is both yes and no. One reason Skyfall opened in so many markets--over twenty--is because of national holidays. Many countries get All Saint's Day (Nov. 1) off, and studios like to time big releases to holidays where everyone is in search of entertainment. In Bond's homeland, the U.K., the movie has already earned $85 million and is on track to beat The Dark Knight Rises to become the highest-grossing movie of the year. That's a third of the foreign total. However, the Bond series has always been about international jaunts. Two countries that feature heavily into the plotline--China and Turkey--have yet to release the movie. China will be a big one. I personally was impressed with the aerial shots of Shanghai in Skyfall. I wouldn't be surprised if it makes many viewers add the country to their tourism wish list.

Hollywood is used to the U.S. market dictating the success of a release. When a movie performs much better abroad than domestically, it's seen as an outlier, an "overperformer." Sometimes, the movies that do best go for the lowest common denominator, making people resent the globalization of the box office. The Bond brand may, oddly enough, have a greater resemblance to Mamma Mia! or The Adventures of Tintin. All three are based on figures who are more popular abroad than in the U.S. If any movie is going to open big abroad before a U.S. release, it should be one like these three. When U.S. audiences check out Bond this weekend, they're unlikely to be resentful that people across the pond got to see the movie before them. They're more likely happy to know the movie is already a hit and their $12 movie ticket is not being wasted, but instead paying for what many are calling the best Bond movie since those in the 1960s.

'Quantum of Solace' finds plenty of viewers

By Sarah Sluis

Exceeding all previous Bond openings, Quantum of Solace vaulted to $70.4 million at the weekend box office.  Overseas, it earned over $50 million in its third weekend, bringing the worldwide cumulative to
$322 million. 

At least in the United States, Quantum's success has much to do with its spy-like maneuvering to secure near-perfect, competition-free placement.  Rescheduling drama early this fall led to some aligned stars for Sony and MGM: Harry Potter and the Half-Blood Prince moved to next summer, and Twilight rushed into the vacated spot, prompting kid picture Bolt to shift its release date. Quantum of Solace then moved up its release date to that of Australia , which jumped ship and moved its release date two weeks later (although now, with talks of production delays and changed endings, they were probably only too happy to give up their spot).  While the British audience usually sees their native-born spy before American audiences, the United States switches gave the European market an unusually long two-week lead in the release, and briefly left the Australian market to release duo blockbusters Quantum of Solace and Australia on the same weekend, before the Bond film conceded and moved forward its Australian release to this weekend.  Quite the chess game.

While critical reception was not as strong for the film, this had little influence on the box office.  I also think audiences have warmed up to Daniel Craig as James Bond.  Seeing another actor taking on the Pierce Brosnan role (the one I grew up with, although I've seen my share of Connery) was a bit of a transition, and I remember viewing Casino Royale with a skeptical eye, uncertain how Craig would inhabit the Bond character.  With two films under his belt, Craig has proven himself as a Bond with a remarkable and believable physicality, a man who, according to FJI critic Daniel Eagan, "looks like he could break the nearest neck without a second thought."

Below Bond, Madagascar: Escape 2 Africa ($36.1 million) and Role Models ($11.7 million) held up the number two and three spots respectably, each dropping less than 50%.  Second-weeker Soul Men ($2.4 million) did not fare as well, dropping 55%, the soul train chugging into the seventh spot.  HSM3: Senior Year finished between Role Models and Soul Men, its $5.8 million bringing the film's cumulative total to $84.3 million.  Zack and Miri has held on, its $3.2 million pushing the film's total above boxofficemojo's reported production cost of $24 million (a figure that does not include marketing costs).  Hopefully, the Weinstein Company can sleep a little easier.

At number eight, The Secret Life of Bees ($2.4 million) n its fifth week of release, is the oldest film in the top ten.  Specialty picture Changeling ($4.2 million), which finished fifth in its fourth week of release, will likely follow a similar trajectory.

Horror pictures Saw V ($1.7 million) and The Haunting of Molly Hartley ($1.6 million) continue to hang on in the bottom five spots, each shifting down two spots to finish at number nine and ten.

Full weekend results available here.

'Quantum of Solace' will shake, not stir, the weekend box office

By Sarah Sluis

Quantum of Solace (3,451 screens) releases today to a wide-open market.  Without any competition, the film will likely exceed all previous Bond openings (2002's Die Another Day opened to $47 million). 
Forecasters have the film tracking in the $50-$60 million range, slightly below Madagascar: Escape 2 Africa's performance last week. 

Released two weeks ago in Europe, Quantum of Solace has already earned $160 million overseas, but critical reception has been mixed.  The film adjusts the proportions of action, glamour, sex, gadgets, and wit.  While the Bond package remains intact, those who look to the movie for the latter four elements might come out disappointed, as the lean film focuses primarily on the action.  Without the twists and ribald humor and narcissistic concern for the cleanliness of his evening wear, Bond looks more like Bourne, an opinion shared by numerous critics and the FJI staff.

Of note, two American CIA agents aid and do business with the story's main villain.  Bond films usually choose generic but safe villains--they used Russia as the Cold War villain even after the idea of Russia as an enemy was a bit stale (explained, in part, because they kept drawing on Ian Fleming's dated source material).  As far as I can tell, this marks the first time that a Bond film portrays a United States government official as a villain.  A product of the political leanings of screenwriter Paul Haggis, as well as the negative impression overseas of a Bush-led United States, the rather mild depiction of Americans-as-villains did not offend me, but serves as a warning of the world's casual distrust of America.

Holdovers Madagascar: Escape 2 Africa, Role Models, HSM3: Senior Year and Changeling will continue to rack up numbers at the box office, and, with so few debuting films, will probably drop less than 50% from last week.

The indie market is crowded this week, but the standout is Slumdog Millionaire (10 screens), which released Wednesday (related blog post here) and has already earned $3,000 per screen, a hefty figure for a mid-week release.

FJI publishes reviews of even the smallest indie releases, so, if the thought of Bond makes you run from the multiplex, click here for a round-up of all recent specialty releases.