‘Ride Along’ eases ahead of ‘Awkward’

As expected, the domestic box office turned in a series of soft numbers over this past, Super Bowl weekend. The top 12 films earned a combined $72.4 million – which, however, is still a small improvement over this same weekend last year. Clocking in at No. 1 yet again, Ride Along experienced a slight downturn of 42% to earn $12.3 million. The cop comedy has now raked in a little under $93 million in total, and has officially pulled up ahead of Kevin Hart’s last hit film, Think Like a Man, which grossed $91.5 million in 2012. This is the third weekend in a row Ride Along finished the weekend ahead of its competitors. Such a distinction has earned it a place among lucrative company: Gravity and The Hobbit: The Desolation of Smaug also reigned as kings of the box office for three or more consecutive weekends.

Speaking of royalty, the princess protagonists of Disney’s Frozen have yet to lose their appeal. The Mouse House released a sing-along version of its tenacious hit film, and the gambit paid off. Frozen climbed right back up the box-office charts to land at No. 2 this weekend, adding another $9.3 million to its staggering cume of $360+ million. It’s on track to out-gross Despicable Me 2 ($368.1 million) by mid-month.

That Awkward Moment will likely be on its way out by the time Frozen reaches the aforementioned benchmark. Moment marks the worst opening yet for a Zac Efron vehicle: The film debuted to $9 million. With an underwhelming Cinemascore rating of a “B” and less than laudatory reviews from the critics, That Awkward Moment will probably flame out to $20 million or so by the time it finishes up its theatrical run.

At No. 4, The Nut Job earned $7.6 million and crossed the $50 million mark on Sunday (we should have opted for a lively kids’ film over yesterday’s ho-hum football game, too). Lone Survivor just missed besting the animated caper, grossing $7.2 million and enjoying a box-office milestone of its own: The film has now earned $100 million. In fact, Survivor is the last 2013 release to do so, making it the 35^th movie in the past year to earn $100 million or more – a new box-office record.  The last year to have seen so many $100 million successes was 2009, when 32 movies earned the distinction.

Unfortunately, Labor Day’s distinction is not nearly so positive. The Jason Reitman romance had the worst opening of the weekend. Day bombed with $5.4 million. Technically speaking, the film’s debut is better than previous Reitman efforts Young Adult ($3.4 million) and Thank You for Smoking ($4.5 million), however, those films both had much smaller releases, opening in roughly half the number of theaters than Labor Day. Reitman’s contemporary David O. Russell, on the other hand, is in the midst of a career upswing. American Hustle is now the director’s most successful movie, beating Silver Linings Playbook with its current standing of $133.6 million.

Finally, Gravity added $2 million to its domestic cume of $264 million. Over half its earnings stemmed from IMAX screenings.

New buddy comedy could make things ‘Awkward’ for ‘Ride Along’

Super Bowl weekend is a notoriously slow period at the box office, and expectations for each of the two films opening wide today – That Awkward Moment and Labor Day – are muted.  Both movies target a female audience, with the one following a trio of Manhattan pals as they individually succumb to the women they had sworn off, and the other being an unapologetic and seemingly old-fashioned weepie romance. Distributors are surely figuring women are more likely than their male counterparts to go to the movies this weekend, though it remains to be seen whether either of the aforementioned conceits will prove appealing enough to lure even the most disinterested of female sports fans away from her TV and, really, Sunday’s main attraction: the commercials.

That Awkward Moment, opening in 2,809 theatres, is poised to do the better business of the two. As of this morning the comedy was tracking around $10-$15 million, which means it could finally displace Ride Along as king of the box office – or, just as plausibly, fall in line behind Ice Cube and Kevin Hart’s likable flick. It’ll be a tight race between the two bro-centric offerings.

With a slightly smaller release platform of 2,584 locations, Labor Day will likely land at the lower end of the fiscal spectrum. The film has failed to impress critics, whose accumulated pans have earned Jason Reitman’s latest offering a poor 32% rotten rating on Rotten Tomatoes. Pundits foresee a total weekend haul of around $6 million.

That leaves The Nut Job, Frozen and Lone Survivor to fall somewhere in between That Awkward Moment and Ride Along at the top, and Labor Day at the bottom of the list of the weekend’s highest-grossing films. The Nut Job managed to beat out b.o. darling Frozen last weekend, but Disney is going all-out diva – or rather, encouraging that mindset in its fan base – as of today: The studio is releasing a sing-along version of their animated hit. Considering Frozen’s soundtrack is the first since High School Musical 2 to spend at least three weeks at No. 1 on the Billboard charts, we’d call that a pretty savvy move. In which case, look for Lone Survivor to comfortably occupy the weekend box office’s No. 5 spot.