‘Ride Along’ eases ahead of ‘Awkward’

As expected, the domestic box office turned in a series of soft numbers over this past, Super Bowl weekend. The top 12 films earned a combined $72.4 million – which, however, is still a small improvement over this same weekend last year. Clocking in at No. 1 yet again, Ride Along experienced a slight downturn of 42% to earn $12.3 million. The cop comedy has now raked in a little under $93 million in total, and has officially pulled up ahead of Kevin Hart’s last hit film, Think Like a Man, which grossed $91.5 million in 2012. This is the third weekend in a row Ride Along finished the weekend ahead of its competitors. Such a distinction has earned it a place among lucrative company: Gravity and The Hobbit: The Desolation of Smaug also reigned as kings of the box office for three or more consecutive weekends.

Speaking of royalty, the princess protagonists of Disney’s Frozen have yet to lose their appeal. The Mouse House released a sing-along version of its tenacious hit film, and the gambit paid off. Frozen climbed right back up the box-office charts to land at No. 2 this weekend, adding another $9.3 million to its staggering cume of $360+ million. It’s on track to out-gross Despicable Me 2 ($368.1 million) by mid-month.

That Awkward Moment will likely be on its way out by the time Frozen reaches the aforementioned benchmark. Moment marks the worst opening yet for a Zac Efron vehicle: The film debuted to $9 million. With an underwhelming Cinemascore rating of a “B” and less than laudatory reviews from the critics, That Awkward Moment will probably flame out to $20 million or so by the time it finishes up its theatrical run.

At No. 4, The Nut Job earned $7.6 million and crossed the $50 million mark on Sunday (we should have opted for a lively kids’ film over yesterday’s ho-hum football game, too). Lone Survivor just missed besting the animated caper, grossing $7.2 million and enjoying a box-office milestone of its own: The film has now earned $100 million. In fact, Survivor is the last 2013 release to do so, making it the 35^th movie in the past year to earn $100 million or more – a new box-office record.  The last year to have seen so many $100 million successes was 2009, when 32 movies earned the distinction.

Unfortunately, Labor Day’s distinction is not nearly so positive. The Jason Reitman romance had the worst opening of the weekend. Day bombed with $5.4 million. Technically speaking, the film’s debut is better than previous Reitman efforts Young Adult ($3.4 million) and Thank You for Smoking ($4.5 million), however, those films both had much smaller releases, opening in roughly half the number of theaters than Labor Day. Reitman’s contemporary David O. Russell, on the other hand, is in the midst of a career upswing. American Hustle is now the director’s most successful movie, beating Silver Linings Playbook with its current standing of $133.6 million.

Finally, Gravity added $2 million to its domestic cume of $264 million. Over half its earnings stemmed from IMAX screenings.

New buddy comedy could make things ‘Awkward’ for ‘Ride Along’

Super Bowl weekend is a notoriously slow period at the box office, and expectations for each of the two films opening wide today – That Awkward Moment and Labor Day – are muted.  Both movies target a female audience, with the one following a trio of Manhattan pals as they individually succumb to the women they had sworn off, and the other being an unapologetic and seemingly old-fashioned weepie romance. Distributors are surely figuring women are more likely than their male counterparts to go to the movies this weekend, though it remains to be seen whether either of the aforementioned conceits will prove appealing enough to lure even the most disinterested of female sports fans away from her TV and, really, Sunday’s main attraction: the commercials.

That Awkward Moment, opening in 2,809 theatres, is poised to do the better business of the two. As of this morning the comedy was tracking around $10-$15 million, which means it could finally displace Ride Along as king of the box office – or, just as plausibly, fall in line behind Ice Cube and Kevin Hart’s likable flick. It’ll be a tight race between the two bro-centric offerings.

With a slightly smaller release platform of 2,584 locations, Labor Day will likely land at the lower end of the fiscal spectrum. The film has failed to impress critics, whose accumulated pans have earned Jason Reitman’s latest offering a poor 32% rotten rating on Rotten Tomatoes. Pundits foresee a total weekend haul of around $6 million.

That leaves The Nut Job, Frozen and Lone Survivor to fall somewhere in between That Awkward Moment and Ride Along at the top, and Labor Day at the bottom of the list of the weekend’s highest-grossing films. The Nut Job managed to beat out b.o. darling Frozen last weekend, but Disney is going all-out diva – or rather, encouraging that mindset in its fan base – as of today: The studio is releasing a sing-along version of their animated hit. Considering Frozen’s soundtrack is the first since High School Musical 2 to spend at least three weeks at No. 1 on the Billboard charts, we’d call that a pretty savvy move. In which case, look for Lone Survivor to comfortably occupy the weekend box office’s No. 5 spot.

‘I, Frankenstein,’ takes up the rear far behind ‘Ride Along’

Fantasy/action retread I, Frankenstein suffered through its own version of a horror story this past weekend. The movie failed to crack the weekend’s Top 5, let alone claim the No. 2 or 3 slot as befits a big-budget wide release. Instead, I, Frankenstein bombed with $8.3 million. Even worse than The Legend of Hercules’ opening figure ($8.9 million), and roughly half of last year’s comparable title Hansel & Gretel: Witch Hunters’ debut, Frankenstein’s haul landed the film at No. 6. Expect the DOA would-be franchise to flame out very soon, most likely to less than $20 million.

On the other hand, expect Ride Along to cruise past an overall gross of $100 million by the end of its theatrical run – and potentially towards a sequel. For the second weekend in a row the cop comedy earned the No. 1 spot at the box office. Along raked in $21.2 million, bumping its 10-day cume to $75.4 million.

Another Universal film, Lone Survivor, took second place with $12.6 million. This is the second consecutive weekend the top two spots have been occupied by movies distributed by Universal  – the last time a distributor achieved this feat was back in 1994, when Warner Bros. titles On Deadly Ground and Ace Ventura: Pet Detective both ruled the box office. Having earned $93.6 million so far, Lone Survivor will likely out-gross Zero Dark Thirty, which earned $95.7 million, by the end of the week.

The Nut Job continues to hold well, having accumulated $12.3 million and thus securing the weekend’s No. 3 position.  That figure marks a drop of 37% from last week, and has boosted the film’s domestic earnings to $40.3 million in total.

Continuing to afford pundits and journalists ample opportunity to play off the title of its hit song, “Let It Go,” Frozen refuses to do just that when it comes to its hold on the box office. The animated success moved up a bit this weekend to the No. 4 position, enjoying $9.04 million in sales. It is now officially the highest-grossing original animated movie of all time. Yet another boost may be imminent, as Disney plans to release a sing-along version nationwide this coming weekend.

This same nation has more or less opted to take a pass on the new Jack Ryan reboot. Jack Ryan: Shadow Recruit rounds out the weekend’s Top 5 with its $8.8 million gross. The movie’s overall cume to date is less than that which the last Jack Ryan attempt, The Sum of All Fears, managed to earn at this same point in its theatrical run a decade ago. Shadow Recruit now stands at $30.2 million.

When it comes to specialty features and, as is the case with the following films, awards contenders, Dallas Buyers Club enjoyed the benefits of a wider release (earning $2.05 million from $1,110 locations) while Nebraska took in $1.44 million from 968 theatres. Right now Nebraska has earned the least of amount of money of the nine Best Picture Academy Awards nominees, while as of this morning Club's  total domestic gross clocked in at $20.4 million.

‘Ride Along’ finishes first

Exceeding what were already high expectations, Ride Along not only earned the No. 1 spot at the box office this past weekend, but managed to set a new January record. The comedy grossed $41.6 million over the three-day holiday, or $48.1 million for Friday, Saturday, Sunday, and Monday in total. The film’s weekend opening bests that of previous January record-holder Cloverfield, which bowed to $40.1 million in 2008. With a strong “A” CinemaScore rating, Ride Along will likely hold well over the coming weeks. An ultimate return of over $100 million isn’t out of the question.

Well-regarded Lone Survivor was the weekend’s No. 2 earner, easing just 42% to rake in $22.1 million. As of this morning, the war drama’s domestic cume stands at a great $77.2 million.

“Great” could also describe The Nut Job’s opening weekend performance. The animated comedy feature grossed a stronger-than-expected $19.4 million for the three days. While that figure is roughly on track with those predictions made on Friday (pundits did say the film would open to less than $20 million) the real surprise lay in The Nut Job’s ability to beat its direct family-friendly competition. Frozen is still doing banner business – especially when you consider the film has been screening for eight weeks now – but the musical failed to out-earn upstart Job. Still, with its $11.9 million haul, a drop-off of only 20% from the previous week, Frozen yet enjoyed a fiscally friendly weekend.

Frozen’s take places it at No. 5, with the weekend’s No. 4 slot going to the rather disappointing Jack Ryan reboot, Jack Ryan: Shadow Recruit. The fourth attempt at adapting the Tom Clancy-penned series, Recruit earned $15.4 million. Along with its soft opening, the film’s troubles were compounded by its older-skewing audience. Eighty-five percent of Jack Ryan viewers were over the age of 25, meaning the filmmakers’ decision to cast young, 33-year-old Chris Pine in the lead role, an attempt to lure a young fan base – one that would hopefully grow with the series – failed to pay off. The franchise’s future remains murky, though one can assume executives aren’t chomping at the bit to finance a sequel.

However, those behind the Jack Ryan production can rest easy knowing they were not involved in Devil’s Due, the weekend’s bomb. The horror flick earned $8.4 million, making it the seventh film from distributor 20^th Century Fox to open below $15 million, an unenviable streak that extends back to Percy Jackson: Sea of Monsters.

American Hustle, on the other hand, continues its hot streak. The film saw an uptick of 19% from last weekend with its $9.9. million gross, which places it at the top of the pack, at least in terms of earning potential, of this year’s Oscar nominees. Other awards contenders August: Osage County and The Wolf of Wall Street earned $7.4 and $7.1 million, respectively, with the latter crossing the $90 million mark on Monday.

Gravity earned $1.87 from its first weekend in re-release. 12 Years a Slave benefitted as well from a second run: The harrowing Steve McQueen drama has now grossed over $40 million.